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+package com.zanxiang.game.data.serve.pojo.vo;
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+
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+import io.swagger.annotations.ApiModelProperty;
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+import lombok.AllArgsConstructor;
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+import lombok.Builder;
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+import lombok.Data;
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+import lombok.NoArgsConstructor;
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+
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+import java.io.Serializable;
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+import java.math.BigDecimal;
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+import java.time.LocalDate;
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+import java.time.LocalDateTime;
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+
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+@Data
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+@NoArgsConstructor
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+@AllArgsConstructor
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+@Builder
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+public class GamePromoteVO implements Serializable {
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+ private static final long serialVersionUID = 1L;
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+
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+ private String id;
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+
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+ @ApiModelProperty(notes = "渠道id")
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+ private Long agentId;
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+
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+ @ApiModelProperty(notes = "推广账号名称")
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+ private String accountName;
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+ @ApiModelProperty(notes = "推广账号ID")
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+ private String accountId;
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+
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+ @ApiModelProperty(notes = "投放渠道")
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+ private String putAgent;
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+ @ApiModelProperty(notes = "推广状态")
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+ private String promoteStatus;
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+
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+ @ApiModelProperty(notes = "投手名")
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+ private String sysUserName;
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+
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+ @ApiModelProperty(notes = "cpId")
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+ private Long cpId;
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+ @ApiModelProperty(notes = "cp名")
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+ private String cpName;
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+
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+ @ApiModelProperty(notes = "游戏id")
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+ private Long gameId;
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+ @ApiModelProperty(notes = "游戏名")
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+ private String gameName;
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+ @ApiModelProperty(notes = "游戏应用类型")
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+ private String gameType;
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+
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+ @ApiModelProperty(notes = "消耗日期")
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+ private LocalDate costDay;
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+
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+ @ApiModelProperty(notes = "投手id")
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+ private Long sysUserId;
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+
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+ @ApiModelProperty(notes = "消耗")
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+ private BigDecimal cost;
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+
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+ @ApiModelProperty(notes = "广告数量")
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+ private Long adCount;
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+
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+ @ApiModelProperty(notes = "广告计划数量")
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+ private Long adPlanCount;
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+
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+ @ApiModelProperty(notes = "赔付金")
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+ private BigDecimal costBack;
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+
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+ @ApiModelProperty(notes = "实际消耗")
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+ private BigDecimal costReal;
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+
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+ @ApiModelProperty(notes = "曝光数")
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+ private Long viewCount;
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+
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+ @ApiModelProperty(notes = "点击数")
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+ private Long clickCount;
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+
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+ @ApiModelProperty(notes = "转化量")
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+ private Long convertCount;
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+
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+ @ApiModelProperty(notes = "转化率(目标转化率)=转化量/点击量100%")
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+ private BigDecimal convertRate;
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+
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+ @ApiModelProperty(notes = "平均转化成本=实际消耗/转化量")
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+ private BigDecimal avgConvertCost;
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+
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+ @ApiModelProperty(notes = "深度转化量")
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+ private Long deepConvertCount;
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+
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+ @ApiModelProperty(notes = "深度转化成本=实际消耗/深度转化量")
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+ private BigDecimal deepConvertCost;
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+
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+ @ApiModelProperty(notes = "深度转化率=深度转化量/转化量100%")
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+ private BigDecimal deepConvertRate;
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+
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+ @ApiModelProperty(notes = "千次曝光成本=实际消耗/曝光量1000")
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+ private BigDecimal thousandViewCost;
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+
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+ @ApiModelProperty(notes = "点击率=点击量/曝光量100%")
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+ private BigDecimal clickRate;
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+
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+ @ApiModelProperty(notes = "平均点击均价=实际消耗/点击量")
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+ private BigDecimal avgClickCost;
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+
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+ @ApiModelProperty(notes = "应用下载量")
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+ private Long appDownloadCount;
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+
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+ @ApiModelProperty(notes = "应用下载成本=实际消耗/安卓下载开始数")
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+ private BigDecimal appDownloadCost;
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+
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+ @ApiModelProperty(notes = "应用下载率=安卓下载开始数/点击数")
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+ private BigDecimal appDownloadRate;
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+
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+ @ApiModelProperty(notes = "应用下载完成量")
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+ private Long downloadFinish;
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+
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+ @ApiModelProperty(notes = "应用安装量")
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+ private Long appInstallCount;
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+
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+ @ApiModelProperty(notes = "应用安装成本=实际消耗/安卓安装完成数")
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+ private BigDecimal appInstallCost;
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+
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+ @ApiModelProperty(notes = "应用安装率=安卓安装完成数/安卓下载完成数")
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+ private BigDecimal appInstallRate;
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+
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+ @ApiModelProperty(notes = "应用下载完成成本=实际消耗/安卓下载完成数")
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+ private BigDecimal downloadFinishCost;
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+
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+ @ApiModelProperty(notes = "应用下载完成率=安卓下载完成数/安卓下载开始数")
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+ private BigDecimal downloadFinishRate;
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+
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+ @ApiModelProperty(notes = "应用激活数")
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+ private Long appActiveCount;
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+
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+ @ApiModelProperty(notes = "应用激活成本=实际消耗/激活数")
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+ private BigDecimal appActiveCost;
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+
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+ @ApiModelProperty(notes = "应用激活率=激活数/点击数100%")
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+ private BigDecimal appActiveRate;
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+
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+ @ApiModelProperty(notes = "注册人数")
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+ private Long regUserCount;
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+
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+ @ApiModelProperty(notes = "活跃人数")
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+ private Long activeUserCount;
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+
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+ @ApiModelProperty(notes = "创角人数")
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+ private Long userCountOfCreateRole;
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+
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+ @ApiModelProperty(notes = "首日创角人数")
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+ private Long userCountOfFirstCreateRole;
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+
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+ @ApiModelProperty(notes = "新用户累计创角人数")
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+ private Long firstUserCountOfFirstCreateRole;
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+
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+ @ApiModelProperty(notes = "创角量")
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+ private Long createRoleCount;
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+
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+ @ApiModelProperty(notes = "首日创角量")
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+ private Long firstCreateRoleCount;
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+
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+ @ApiModelProperty(notes = "新用户累计创角量")
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+ private Long roleCountOfFirstUser;
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+
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+ @ApiModelProperty(notes = "注册成本=实际消耗/注册人数")
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+ private BigDecimal regCost;
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+
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+ @ApiModelProperty(notes = "首日创角成本=实际消耗/首日创角人数")
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+ private BigDecimal firstCreateRoleCost;
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+
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+ @ApiModelProperty(notes = "新用户创角成本=实际消耗/新用户累计创角人数")
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+ private BigDecimal firstUserCreateRoleCost;
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+
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+ @ApiModelProperty(notes = "首日创角率=首日创角人数/注册人数")
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+ private BigDecimal firstCreateRoleRate;
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+
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+ @ApiModelProperty(notes = "新用户创角率=新用户累计创角人数/注册人数")
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+ private BigDecimal firstUserCreateRoleRate;
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+
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+ @ApiModelProperty(notes = "当天激活活跃用户LTV=(新用户累计充值/Σ活跃人数)(累计充值人数/Σ活跃人数)")
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+ private BigDecimal todayActiveUserLTV;
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+
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+ @ApiModelProperty(notes = "游戏当日广告变现ROI=当日LTV/所选时间的消耗")
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+ private BigDecimal todayAdCashROI;
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+
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+ @ApiModelProperty(notes = "首日新用户充值次数")
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+ private Long firstUserRechargeCount;
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+
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+ @ApiModelProperty(notes = "首日新用户充值人数")
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+ private Long firstUserRechargeUser;
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+
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+ @ApiModelProperty(notes = "首日新用户充值金额")
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+ private BigDecimal firstUserRechargeMoney;
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+
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+ @ApiModelProperty(notes = "老用户充值次数")
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+ private Long oldUserRechargeCount;
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+
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+ @ApiModelProperty(notes = "老用户充值人数")
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+ private Long oldUserRechargeUser;
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+
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+ @ApiModelProperty(notes = "老用户充值金额")
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+ private BigDecimal oldUserRechargeMoney;
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+
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+ @ApiModelProperty(notes = "账面充值次数")
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+ private Long showRechargeCount;
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+
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+ @ApiModelProperty(notes = "账面充值人数")
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+ private Long showRechargeUser;
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+
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+ @ApiModelProperty(notes = "账面充值金额")
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+ private BigDecimal showRechargeMoney;
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+
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+ @ApiModelProperty(notes = "新用户累计充值次数")
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+ private Long newUserRechargeCount;
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+
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+ @ApiModelProperty(notes = "新用户累计充值人数")
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+ private Long newUserRechargeUser;
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+
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+ @ApiModelProperty(notes = "新用户累计充值金额")
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+ private BigDecimal newUserRechargeMoney;
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+
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+ @ApiModelProperty(notes = "首日ROI=首日新用户充值金额/实际消耗")
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+ private BigDecimal firstRecoveryRate;
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+
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+ @ApiModelProperty(notes = "买量回收率=新用户累计充值金额/实际消耗")
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+ private BigDecimal buyRecoveryRate;
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+
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+ @ApiModelProperty(notes = "毛利率=新用户累计充值金额-实际消耗")
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+ private BigDecimal grossMargin;
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+
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+ @ApiModelProperty(notes = "3日ROI=新用户3日累计充值金额/实际消耗")
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+ private BigDecimal threeDayROI;
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+
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+ @ApiModelProperty(notes = "5日ROI=新用户5日累计充值金额/实际消耗")
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+ private BigDecimal fiveDayROI;
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+
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+ @ApiModelProperty(notes = "7日ROI=新用户7日累计充值金额/实际消耗")
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+ private BigDecimal sevenDayROI;
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+
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+ @ApiModelProperty(notes = "15日ROI=新用户15日累计充值金额/实际消耗")
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+ private BigDecimal fifteenDayROI;
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+
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+ @ApiModelProperty(notes = "30日ROI=新用户30日累计充值金额/实际消耗")
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+ private BigDecimal thirtyDayROI;
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+
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+ @ApiModelProperty(notes = "60日ROI=新用户60日累计充值金额/实际消耗")
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+ private BigDecimal sixtyDayROI;
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+
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+ @ApiModelProperty(notes = "180日ROI=新用户180日累计充值金额/实际消耗")
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+ private BigDecimal oneHundredAndEightyDayROI;
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+
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+ @ApiModelProperty(notes = "一年ROI=新用户一年累计充值金额/实际消耗")
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+ private BigDecimal oneYearROI;
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+
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+ @ApiModelProperty(notes = "首日付费率=首日新用户充值人数/注册人数")
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+ private BigDecimal firstRechargeRate;
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+
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+ @ApiModelProperty(notes = "买量用户付费率=新用户累计充值人数/注册人数")
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+ private BigDecimal buyUserRechargeRate;
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+
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+ @ApiModelProperty(notes = "新用户付费比=首日新用户充值人数/账面充值人数")
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+ private BigDecimal newUserRechargeRate;
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+
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+ @ApiModelProperty(notes = "活跃用户付费率=账面充值人数/活跃人数")
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+ private BigDecimal activeUserRechargeRate;
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+
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+ @ApiModelProperty(notes = "首日客单价=首日新用户充值金额/首日新用户充值次数")
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+ private BigDecimal avgFirstUserRecharge;
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+
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+ @ApiModelProperty(notes = "买量客单价=新用户累计充值金额/新用户累计充值次数")
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+ private BigDecimal avgBuyUserRecharge;
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+
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+ @ApiModelProperty(notes = "账面客单价=账面充值金额/账面充值次数")
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+ private BigDecimal avgShowUserRecharge;
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+
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+ @ApiModelProperty(notes = "首日充值成本=实际消耗/首日新用户充值人数")
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+ private BigDecimal firstRechargeCost;
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+
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+ @ApiModelProperty(notes = "买量充值成本=实际消耗/新用户累计充值人数")
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+ private BigDecimal buyUserRechargeCost;
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+
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+ @ApiModelProperty(notes = "复充率=新用户复充人数/新用户累计充值人数")
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+ private BigDecimal repeatRechargeRate;
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+
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+ @ApiModelProperty(notes = "平均活跃付费率=∑每日付费人数/∑活跃人数")
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+ private BigDecimal avgActiveRechargeRate;
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+
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+ @ApiModelProperty(notes = "新增注册ARPU=新用户累计充值金额/注册人数")
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+ private BigDecimal newRegARPU;
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+
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+ @ApiModelProperty(notes = "活跃ARPPU=首日新用户充值金额/活跃人数")
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+ private BigDecimal activeARPU;
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+
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+ @ApiModelProperty(notes = "首日付费ARPU=首日新用户充值金额/首日新用户充值人数")
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+ private BigDecimal firstRechargeARPU;
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+
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+ @ApiModelProperty(notes = "买付费ARPU=新用户累计充值金额/新用户累计充值人数")
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+ private BigDecimal todayRechargeARPU;
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+
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+ @ApiModelProperty(notes = "账面ARPU=账面充值金额/账面充值人数")
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+ private BigDecimal showRechargeARPU;
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+
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+ @ApiModelProperty(notes = "付费趋势:1天")
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+ private RechargeTrendVO oneDayRechargeTrend;
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+
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+ @ApiModelProperty(notes = "付费趋势:3天")
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+ private RechargeTrendVO threeDayRechargeTrend;
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+
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+ @ApiModelProperty(notes = "付费趋势:7天")
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+ private RechargeTrendVO sevenDayRechargeTrend;
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+
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+ @ApiModelProperty(notes = "付费趋势:15天")
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+ private RechargeTrendVO fifteenDayRechargeTrend;
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+
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+ @ApiModelProperty(notes = "付费趋势:1个月")
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+ private RechargeTrendVO oneMonthRechargeTrend;
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+
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+ @ApiModelProperty(notes = "付费趋势:2个月")
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+ private RechargeTrendVO twoMonthRechargeTrend;
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+
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+ @ApiModelProperty(notes = "付费趋势:3个月")
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+ private RechargeTrendVO threeMonthRechargeTrend;
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+
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+ @ApiModelProperty(notes = "付费趋势:总")
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+ private RechargeTrendVO totalRechargeTrend;
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+
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+ @ApiModelProperty(notes = "LTV数据:1天--(充值金额/活跃人数)(充值人数/活跃人数)")
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+ private BigDecimal oneDayLTV;
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+
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+ @ApiModelProperty(notes = "LTV数据:3天")
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+ private BigDecimal threeDayLTV;
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+
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+ @ApiModelProperty(notes = "LTV数据:7天")
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+ private BigDecimal sevenDayLTV;
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+
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+ @ApiModelProperty(notes = "LTV数据:15天")
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+ private BigDecimal fifteenDayLTV;
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+
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+ @ApiModelProperty(notes = "LTV数据:1个月")
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+ private BigDecimal oneMonthLTV;
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+
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+ @ApiModelProperty(notes = "LTV数据:2个月")
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+ private BigDecimal twoMonthLTV;
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+
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+ @ApiModelProperty(notes = "LTV数据:3个月")
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+ private BigDecimal threeMonthLTV;
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+
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+ @ApiModelProperty(notes = "LTV数据:总")
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+ private BigDecimal totalLTV;
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+
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+ @ApiModelProperty(notes = "留存率:1天")
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+ private RetentionTrendVO oneDayRetentionRate;
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+
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+ @ApiModelProperty(notes = "留存率:3天")
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+ private RetentionTrendVO threeDayRetentionRate;
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+
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+ @ApiModelProperty(notes = "留存率:7天")
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+ private RetentionTrendVO sevenDayRetentionRate;
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+
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+ @ApiModelProperty(notes = "留存率:15天")
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+ private RetentionTrendVO fifteenDayRetentionRate;
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+
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+ @ApiModelProperty(notes = "留存率:1个月")
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+ private RetentionTrendVO oneMonthRetentionRate;
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+
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+ @ApiModelProperty(notes = "留存率:2个月")
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+ private RetentionTrendVO twoMonthRetentionRate;
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+
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+ @ApiModelProperty(notes = "留存率:3个月")
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+ private RetentionTrendVO threeMonthRetentionRate;
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+
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+ @ApiModelProperty(notes = "留存率:总")
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+ private RetentionTrendVO totalRetentionRate;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:1日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay1;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:2日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay2;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:3日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay3;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:4日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay4;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:5日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay5;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:6日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay6;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:7日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay7;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:14日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay14;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:15日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay15;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:29日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay29;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:30日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay30;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:59日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay59;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:60日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay60;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:89日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay89;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:90日新用户当日充值")
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+ private BigDecimal newUserRechargeMoneyDcDay90;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:1日新用户当日人数")
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+ private Long newUserRechargeUserDcDay1;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:2日新用户当日人数")
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+ private Long newUserRechargeUserDcDay2;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:3日新用户当日人数")
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+ private Long newUserRechargeUserDcDay3;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:4日新用户当日人数")
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+ private Long newUserRechargeUserDcDay4;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:5日新用户当日人数")
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+ private Long newUserRechargeUserDcDay5;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:6日新用户当日人数")
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+ private Long newUserRechargeUserDcDay6;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:7日新用户当日人数")
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|
+ private Long newUserRechargeUserDcDay7;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:14日新用户当日人数")
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+ private Long newUserRechargeUserDcDay14;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:15日新用户当日人数")
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+ private Long newUserRechargeUserDcDay15;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:29日新用户当日人数")
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+ private Long newUserRechargeUserDcDay29;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:30日新用户当日人数")
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+ private Long newUserRechargeUserDcDay30;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:59日新用户当日人数")
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|
+ private Long newUserRechargeUserDcDay59;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:60日新用户当日人数")
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|
+ private Long newUserRechargeUserDcDay60;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:89日新用户当日人数")
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|
+ private Long newUserRechargeUserDcDay89;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:90日新用户当日人数")
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|
+ private Long newUserRechargeUserDcDay90;
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+
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+ @ApiModelProperty(notes = "--非展示字段--:3日新用户累计充值金额")
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|
+ private BigDecimal newUserRechargeMoneyDay3;
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|
+
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|
+ @ApiModelProperty(notes = "--非展示字段--:5日新用户累计充值金额")
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|
|
+ private BigDecimal newUserRechargeMoneyDay5;
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+
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|
+ @ApiModelProperty(notes = "--非展示字段--:7日新用户累计充值金额")
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|
|
+ private BigDecimal newUserRechargeMoneyDay7;
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|
|
+
|
|
|
+ @ApiModelProperty(notes = "--非展示字段--:15日新用户累计充值金额")
|
|
|
+ private BigDecimal newUserRechargeMoneyDay15;
|
|
|
+
|
|
|
+ @ApiModelProperty(notes = "--非展示字段--:30日新用户累计充值金额")
|
|
|
+ private BigDecimal newUserRechargeMoneyDay30;
|
|
|
+
|
|
|
+ @ApiModelProperty(notes = "--非展示字段--:60日新用户累计充值金额")
|
|
|
+ private BigDecimal newUserRechargeMoneyDay60;
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|
|
+
|
|
|
+ @ApiModelProperty(notes = "--非展示字段--:90日新用户累计充值金额")
|
|
|
+ private BigDecimal newUserRechargeMoneyDay90;
|
|
|
+
|
|
|
+ @ApiModelProperty(notes = "--非展示字段--:所有消耗")
|
|
|
+ private BigDecimal totalCost;
|
|
|
+}
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