enum.ts 23 KB

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  1. /**广告组推广目标类型*/
  2. export enum PromotedObjectType {
  3. PROMOTED_OBJECT_TYPE_WECHAT_OFFICIAL_ACCOUNT = '微信公众号',
  4. PROMOTED_OBJECT_TYPE_LEAD_AD = '销售线索',
  5. // PROMOTED_OBJECT_TYPE_LINK = '网页',
  6. // PROMOTED_OBJECT_TYPE_LINK_WECHAT = '品牌网页',
  7. // PROMOTED_OBJECT_TYPE_ECOMMERCE = '商品推广',
  8. // PROMOTED_OBJECT_TYPE_APP_ANDROID = 'Android应用',
  9. // PROMOTED_OBJECT_TYPE_APP_IOS = 'IOS应用',
  10. // PROMOTED_OBJECT_TYPE_APP_ANDROID_MYAPP = '应用宝推广',
  11. // PROMOTED_OBJECT_TYPE_APP_ANDROID_UNION = 'Android应用(优量汇推广)',
  12. // PROMOTED_OBJECT_TYPE_LOCAL_ADS_WECHAT = '本地门店',
  13. // PROMOTED_OBJECT_TYPE_QQ_BROWSER_MINI_PROGRAM = 'QQ浏览器小程序',
  14. // PROMOTED_OBJECT_TYPE_QQ_MESSAGE = 'QQ消息',
  15. }
  16. // {
  17. // PROMOTED_OBJECT_TYPE_LINK='网页',
  18. // PROMOTED_OBJECT_TYPE_LINK_WECHAT='品牌网页',
  19. // PROMOTED_OBJECT_TYPE_ECOMMERCE='商品推广',
  20. // PROMOTED_OBJECT_TYPE_APP_ANDROID='Android应用',
  21. // PROMOTED_OBJECT_TYPE_APP_QUICK_APP='快应用',
  22. // PROMOTED_OBJECT_TYPE_APP_IOS= 'IOS应用',
  23. // PROMOTED_OBJECT_TYPE_APP_ANDROID_MYAPP= '应用宝推广',
  24. // PROMOTED_OBJECT_TYPE_APP_ANDROID_UNION = 'Android应用(优量汇推广)',
  25. // PROMOTED_OBJECT_TYPE_LOCAL_ADS_WECHAT= '本地门店',
  26. // PROMOTED_OBJECT_TYPE_QQ_MESSAGE = 'QQ消息',
  27. // PROMOTED_OBJECT_TYPE_LEAD_AD= '销售线索',
  28. // PROMOTED_OBJECT_TYPE_MINI_GAME_WECHAT= '微信小游戏',
  29. // PROMOTED_OBJECT_TYPE_MINI_GAME_QQ='QQ小游戏',
  30. // // PROMOTED_OBJECT_TYPE_MINI_PROGRAM_WECHAT,
  31. // PROMOTED_OBJECT_TYPE_WECHAT_CHANNELS='微信视频号',
  32. // PROMOTED_OBJECT_TYPE_WECHAT_OFFICIAL_ACCOUNT='微信公众号',
  33. // PROMOTED_OBJECT_TYPE_LOCAL_ADS='本地广告,仅可读'
  34. // }
  35. /** 地点类型 */
  36. export enum LocationTypes {
  37. RECENTLY_IN = '近期',
  38. VISITED_IN = '去过',
  39. LIVE_IN = '常住',
  40. TRAVEL_IN = '旅行',
  41. LIVE_AND_RECENTLY = '常驻且近期',
  42. }
  43. /**计费类型*/
  44. export enum BillingEventEnum {
  45. BILLINGEVENT_CLICK = '按点击扣费',
  46. BILLINGEVENT_APP_DOWNLOAD = '按照应用下载扣费',
  47. BILLINGEVENT_IMPRESSION = '按曝光扣费',
  48. }
  49. /**广告优化目标类型*/
  50. export enum OptimizationGoalEnum {
  51. // OPTIMIZATIONGOAL_NONE = 'none',
  52. // OPTIMIZATIONGOAL_ECOMMERCE_CHECKOUT = 'H5 付费次数(待废弃)',
  53. // OPTIMIZATIONGOAL_PROMOTION_CLICK_KEY_PAGE = 'H5 注册(待废弃)',
  54. // OPTIMIZATIONGOAL_PAGE_EFFECTIVE_ONLINE_CONSULT = '有效在线咨询 (已废弃)',
  55. // OPTIMIZATIONGOAL_PAGE_EFFECTIVE_PHONE_CALL = '有效电话拨打 (已废弃)',
  56. // OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_CONSULT = '有效在线咨询(待废弃)',
  57. // OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_PHONE = '有效电话拨打(待废弃)',
  58. // OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_RESERVATION = '有效表单预约(待废弃)',
  59. // OPTIMIZATIONGOAL_BRAND_CONVERSION = '指定页面曝光',
  60. // OPTIMIZATIONGOAL_FOLLOW = '关注',
  61. // OPTIMIZATIONGOAL_CLICK = '点击',
  62. // OPTIMIZATIONGOAL_IMPRESSION = '曝光',
  63. // OPTIMIZATIONGOAL_APP_DOWNLOAD = '下载',
  64. // OPTIMIZATIONGOAL_APP_ACTIVATE = '激活',
  65. // OPTIMIZATIONGOAL_APP_REGISTER = '注册',
  66. // OPTIMIZATIONGOAL_ONE_DAY_RETENTION = '次日留存',
  67. // OPTIMIZATIONGOAL_APP_PURCHASE = '付费次数,游戏客户如需优化付费行为,建议使用首次付费作为优化目标',
  68. // OPTIMIZATIONGOAL_ECOMMERCE_ORDER = '下单',
  69. // OPTIMIZATIONGOAL_ECOMMERCE_CART = '加入购物车',
  70. // OPTIMIZATIONGOAL_VIEW_COMMODITY_PAGE = '商品详情页浏览',
  71. // OPTIMIZATIONGOAL_ONLINE_CONSULTATION = '在线咨询',
  72. // OPTIMIZATIONGOAL_TELEPHONE_CONSULTATION = '电话拨打',
  73. // OPTIMIZATIONGOAL_PAGE_RESERVATION = '表单预约',
  74. // OPTIMIZATIONGOAL_DELIVERY = '发货',
  75. // OPTIMIZATIONGOAL_MESSAGE_AFTER_FOLLOW = '公众号内发消息',
  76. // OPTIMIZATIONGOAL_CLICK_MENU_AFTER_FOLLOW = '公众号内点击菜单栏',
  77. // OPTIMIZATIONGOAL_LEADS_COLLECT = '综合线索收集',
  78. // OPTIMIZATIONGOAL_FIRST_PURCHASE = '首次付费',
  79. // OPTIMIZATIONGOAL_APPLY = '进件',
  80. // OPTIMIZATIONGOAL_PRE_CREDIT = '预授信',
  81. // OPTIMIZATIONGOAL_CREDIT = '授信',
  82. // OPTIMIZATIONGOAL_WITHDRAW_DEPOSITS = '提现',
  83. // OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE = '关键页面访问',
  84. // OPTIMIZATIONGOAL_MOBILE_APP_CREATE_ROLE = '小游戏创角',
  85. // OPTIMIZATIONGOAL_CANVAS_CLICK = '跳转按钮点击',
  86. // OPTIMIZATIONGOAL_PROMOTION_CLAIM_OFFER = '领券',
  87. // OPTIMIZATIONGOAL_ECOMMERCE_ADD_TO_WISHLIST = '商品收藏',
  88. // OPTIMIZATIONGOAL_PAGE_RECEIPT = '签收',
  89. // OPTIMIZATIONGOAL_PAGE_SCAN_CODE = '加企业微信客服',
  90. // OPTIMIZATIONGOAL_SELECT_COURSE = '选课',
  91. // OPTIMIZATIONGOAL_CONFIRM_POTENTIAL_CUSTOMER_PHONE = '电话潜在客户',
  92. // OPTIMIZATIONGOAL_MOBILE_APP_AD_INCOME = '广告变现',
  93. // OPTIMIZATIONGOAL_MOBILE_APP_ACCREDIT = '小游戏授权',
  94. // OPTIMIZATIONGOAL_PURCHASE_MEMBER_CARD = '首次会员购买',
  95. // OPTIMIZATIONGOAL_PAGE_CONFIRM_EFFECTIVE_LEADS = '有效综合线索',
  96. // OPTIMIZATIONGOAL_ADD_DESKTOP = '快应用加桌面',
  97. // OPTIMIZATIONGOAL_RESERVATION = '微信流量预约行为',
  98. // OPTIMIZATIONGOAL_FIRST_ECOMMERCE_ORDER = '首次下单',
  99. // OPTIMIZATIONGOAL_FIRST_TWENTY_FOUR_HOUR_ECOMMERCE_ORDER = '24小时下单',
  100. // OPTIMIZATIONGOAL_LIKE = '点赞',
  101. // OPTIMIZATIONGOAL_EXTERNAL_LINK_CLICK = '外链点击',
  102. // OPTIMIZATIONGOAL_BUY_COUPONS = '购券',
  103. // OPTIMIZATIONGOAL_LEAVE_INFORMATION = '留资',
  104. // OPTIMIZATIONGOAL_CORE_ACTION = '关键行为',
  105. // OPTIMIZATIONGOAL_ONE_DAY_RETENTION_RATIO = '次留率',
  106. // OPTIMIZATIONGOAL_PROMOTION_READ_ARTICLE = '阅读文章',
  107. // OPTIMIZATIONGOAL_RESERVATION_CHECK = '意向表单',
  108. // OPTIMIZATIONGOAL_OPEN_ACCOUNT = '券商开户',
  109. // OPTIMIZATIONGOAL_SEVEN_DAY_ECOMMERCE_ORDER = '7日下单',
  110. OPTIMIZATIONGOAL_NONE="none",OPTIMIZATIONGOAL_BRAND_CONVERSION="指定页面曝光",OPTIMIZATIONGOAL_FOLLOW="关注",OPTIMIZATIONGOAL_CANVAS_CLICK="跳转按钮点击",OPTIMIZATIONGOAL_IMPRESSION="曝光",OPTIMIZATIONGOAL_APP_DOWNLOAD="下载",OPTIMIZATIONGOAL_APP_ACTIVATE="激活",OPTIMIZATIONGOAL_APP_REGISTER="注册",OPTIMIZATIONGOAL_ONE_DAY_RETENTION="次日留存",OPTIMIZATIONGOAL_APP_PURCHASE="付费次数",OPTIMIZATIONGOAL_ECOMMERCE_ORDER="下单",OPTIMIZATIONGOAL_ECOMMERCE_CHECKOUT="H5 付费次数",OPTIMIZATIONGOAL_LEADS="表单预约",OPTIMIZATIONGOAL_ECOMMERCE_CART="加入购物车",OPTIMIZATIONGOAL_PROMOTION_CLICK_KEY_PAGE="H5 注册",OPTIMIZATIONGOAL_VIEW_COMMODITY_PAGE="商品详情页浏览",OPTIMIZATIONGOAL_ONLINE_CONSULTATION="在线咨询",OPTIMIZATIONGOAL_TELEPHONE_CONSULTATION="电话拨打",OPTIMIZATIONGOAL_PAGE_RESERVATION="表单预约",OPTIMIZATIONGOAL_DELIVERY="发货",OPTIMIZATIONGOAL_MESSAGE_AFTER_FOLLOW="公众号内发消息",OPTIMIZATIONGOAL_CLICK_MENU_AFTER_FOLLOW="公众号内点击菜单栏",OPTIMIZATIONGOAL_PAGE_EFFECTIVE_ONLINE_CONSULT="有效在线咨询 (已废弃)",OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_CONSULT="有效在线咨询(待废弃)",OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_PHONE="有效电话拨打",OPTIMIZATIONGOAL_LEADS_COLLECT="综合线索收集",OPTIMIZATIONGOAL_FIRST_PURCHASE="首次付费",OPTIMIZATIONGOAL_APPLY="进件",OPTIMIZATIONGOAL_PRE_CREDIT="预授信",OPTIMIZATIONGOAL_CREDIT="授信",OPTIMIZATIONGOAL_WITHDRAW_DEPOSITS="提现",OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE="关键页面访问",OPTIMIZATIONGOAL_MOBILE_APP_CREATE_ROLE="小游戏创角",OPTIMIZATIONGOAL_PROMOTION_CLAIM_OFFER="领券",OPTIMIZATIONGOAL_ECOMMERCE_ADD_TO_WISHLIST="商品收藏",OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_RESERVATION="有效表单预约",OPTIMIZATIONGOAL_PAGE_RECEIPT="签收",OPTIMIZATIONGOAL_PAGE_SCAN_CODE="加企业微信客服",OPTIMIZATIONGOAL_SELECT_COURSE="选课",OPTIMIZATIONGOAL_CONFIRM_POTENTIAL_CUSTOMER_PHONE="电话潜在客户",OPTIMIZATIONGOAL_MOBILE_APP_AD_INCOME="广告变现",OPTIMIZATIONGOAL_MOBILE_APP_ACCREDIT="小游戏授权",OPTIMIZATIONGOAL_PURCHASE_MEMBER_CARD="首次会员购买",OPTIMIZATIONGOAL_PAGE_CONFIRM_EFFECTIVE_LEADS="有效综合线索",OPTIMIZATIONGOAL_ADD_DESKTOP="快应用加桌面",OPTIMIZATIONGOAL_RESERVATION="微信流量预约行为",OPTIMIZATIONGOAL_FIRST_ECOMMERCE_ORDER="首次下单",OPTIMIZATIONGOAL_FIRST_TWENTY_FOUR_HOUR_ECOMMERCE_ORDER="24 小时下单",OPTIMIZATIONGOAL_ECOMMERCE_SCANCODE_WX="扫码加粉",OPTIMIZATIONGOAL_CLASS_PARTICIPATED="首次到课",OPTIMIZATIONGOAL_INSURANCE_PURCHASE="保险支付",OPTIMIZATIONGOAL_MOBILE_APP_SEVEN_DAYS_RETENTION="7 日留存",OPTIMIZATIONGOAL_LIKE="点赞",OPTIMIZATIONGOAL_EXTERNAL_LINK_CLICK="外链点击",OPTIMIZATIONGOAL_BUY_COUPONS="购券",OPTIMIZATIONGOAL_LEAVE_INFORMATION="留资",OPTIMIZATIONGOAL_CORE_ACTION="关键行为",OPTIMIZATIONGOAL_ONE_DAY_RETENTION_RATIO="次留率",OPTIMIZATIONGOAL_PROMOTION_READ_ARTICLE="阅读文章",OPTIMIZATIONGOAL_RESERVATION_CHECK="意向表单",OPTIMIZATIONGOAL_OPEN_ACCOUNT="券商开户",OPTIMIZATIONGOAL_SEVEN_DAY_ECOMMERCE_ORDER="7 日下单",OPTIMIZATIONGOAL_ADD_WECHAT="添加个人微信客服",OPTIMIZATIONGOAL_WECOM_CONSULT="加企微后咨询",OPTIMIZATIONGOAL_ADD_GROUP="加微信群",
  111. }
  112. /**推广计划类型*/
  113. export enum CampaignTypeEnum {
  114. CAMPAIGN_TYPE_NORMAL = '普通展示广告',
  115. CAMPAIGN_TYPE_SEARCH = '搜索广告计划',
  116. }
  117. /**投放速度模式*/
  118. export enum SpeedMode {
  119. SPEED_MODE_FAST = '加速投放',
  120. SPEED_MODE_STANDARD = '标准投放',
  121. }
  122. /**广告状态*/
  123. export enum AdStatus {
  124. AD_STATUS_NORMAL = '有效',
  125. AD_STATUS_SUSPEND = '暂停',
  126. }
  127. /**普通展示广告创意推广目标类型*/
  128. export enum NormalCreativePromotedObjectTypeEnum {
  129. PROMOTED_OBJECT_TYPE_LINK = ' 网页',
  130. PROMOTED_OBJECT_TYPE_LINK_WECHAT = '品牌网页',
  131. PROMOTED_OBJECT_TYPE_ECOMMERCE = '商品推广',
  132. PROMOTED_OBJECT_TYPE_APP_ANDROID = 'Android应用',
  133. PROMOTED_OBJECT_TYPE_APP_IOS = 'IOS应用',
  134. PROMOTED_OBJECT_TYPE_APP_ANDROID_MYAPP = '应用宝推广',
  135. PROMOTED_OBJECT_TYPE_APP_ANDROID_UNION = 'Android应用(优量汇推广)',
  136. PROMOTED_OBJECT_TYPE_LOCAL_ADS_WECHAT = '本地门店',
  137. PROMOTED_OBJECT_TYPE_QQ_MESSAGE = 'QQ 消息',
  138. PROMOTED_OBJECT_TYPE_LEAD_AD = '销售线索',
  139. PROMOTED_OBJECT_TYPE_MINI_GAME_WECHAT = '微信小游戏',
  140. PROMOTED_OBJECT_TYPE_APP_QUICK_APP = '快应用',
  141. PROMOTED_OBJECT_TYPE_WECHAT_OFFICIAL_ACCOUNT = '微信公众号',
  142. }
  143. /**微信朋友圈广告创意推广目标类型*/
  144. export enum WechatCreativePromotedObjectTypeEnum {
  145. PROMOTED_OBJECT_TYPE_LINK_WECHAT = '品牌网页',
  146. PROMOTED_OBJECT_TYPE_LOCAL_ADS_WECHAT = '本地门店',
  147. PROMOTED_OBJECT_TYPE_ECOMMERCE = '商品推广',
  148. PROMOTED_OBJECT_TYPE_APP_ANDROID = ' Android应用',
  149. PROMOTED_OBJECT_TYPE_APP_IOS = 'IOS应用',
  150. PROMOTED_OBJECT_TYPE_LEAD_AD = '销售线索',
  151. PROMOTED_OBJECT_TYPE_MINI_GAME_WECHAT = '微信小游戏',
  152. }
  153. /**性别枚举*/
  154. export enum GenderEnum {
  155. MALE = '男性',
  156. FEMALE = '女性',
  157. }
  158. /**用户学历*/
  159. export enum EducationEnum {
  160. DOCTOR = '博士',
  161. MASTER = '硕士',
  162. BACHELOR = '本科',
  163. SENIOR = '高中',
  164. JUNIOR = '初中',
  165. PRIMARY = '小学',
  166. JUNIOR_COLLEGE = '专科',
  167. }
  168. /**育儿*/
  169. export enum MaritalStatusEnum {
  170. SINGLE = '单身',
  171. IN_LOVE = '热恋',
  172. NEWLY_MARRIED = '新婚',
  173. MARRIED = '已婚',
  174. PARENTING = '育儿',
  175. PARENTING_0 = '育儿(孕育中)',
  176. PARENTING_0_6 = '育儿(宝宝 0-6=个月)',
  177. PARENTING_6_12 = '育儿(宝宝 6-12个月)',
  178. PARENTING_12_24 = '育儿(宝宝 1-2岁)',
  179. PARENTING_24_36 = '育儿(宝宝 2-3岁)',
  180. CHILD_PRE_SCHOOL = '育儿(孩子 3-6周岁)',
  181. CHILD_PRIMARY_SCHOOL = '育儿(孩子 6-12周岁)',
  182. CHILD_JUNIOR_SCHOOL = '育儿(孩子 12-15周岁)',
  183. CHILD_HIGH_SCHOOL = '育儿(孩子 15-18周岁)',
  184. }
  185. /**排除已转化用户定向范围*/
  186. export enum ExcludedDimensionEnum {
  187. EXCLUDED_DIMENSION_CAMPAIGN = '同计划广告',
  188. EXCLUDED_DIMENSION_UID = '同账号广告',
  189. EXCLUDED_DIMENSION_BUSINESS_MANAGER = '同商务管家广告',
  190. EXCLUDED_DIMENSION_COMPANY_ACCOUNT = '同主体广告',
  191. EXCLUDED_DIMENSION_APP = '同应用',
  192. EXCLUDED_DIMENSION_PRODUCT = '同商品',
  193. }
  194. /**广告版位*/
  195. export enum SiteSetEnum {
  196. 'SITE_SET_KANDIAN' = '腾讯看点',
  197. 'SITE_SET_MINI_GAME_QQ' = 'QQ小游戏',
  198. 'SITE_SET_MINI_GAME_WECHAT' = '微信小游戏',
  199. 'SITE_SET_MOBILE_GAME' = 'App游戏',
  200. 'SITE_SET_MOBILE_MYAPP' = '应用宝移动',
  201. 'SITE_SET_MOBILE_UNION' = '优量汇',
  202. 'SITE_SET_MOBILE_YYB' = '应用宝',
  203. 'SITE_SET_MOMENTS' = '微信朋友圈',
  204. 'SITE_SET_QQ_MUSIC_GAME' = 'QQ、腾讯音乐及游戏',
  205. 'SITE_SET_TENCENT_NEWS' = '腾讯新闻',
  206. 'SITE_SET_TENCENT_VIDEO' = '腾讯视频',
  207. 'SITE_SET_WECHAT' = '微信公众号与小程序',
  208. 'SITE_SET_WECHAT_PLUGIN' = '微信新闻插件'
  209. }
  210. /***/
  211. /**出价方式*/
  212. export enum BidModeEnum {
  213. BID_MODE_OCPM = 'oCPM',
  214. BID_MODE_CPM = 'CPM',
  215. BID_MODE_CPC = 'CPC',
  216. // BID_MODE_CPA = 'CPA',
  217. BID_MODE_OCPC = 'oCPC',
  218. }
  219. /**出价策略*/
  220. export enum BidStrategyEnum {
  221. BID_STRATEGY_AVERAGE_COST = '稳定拿量',
  222. BID_STRATEGY_TARGET_COST = '优先拿量',
  223. BID_STRATEGY_PRIORITY_LOW_COST = '优先低成本',
  224. BID_STRATEGY_PRIORITY_CAP_COST = '控制成本上限',
  225. }
  226. /**操作系统*/
  227. export enum UserOsEnum {
  228. IOS_VERSION_4 = ' iOS 4.x',
  229. IOS_VERSION_5 = 'iOS 5.x',
  230. IOS_VERSION_6 = 'iOS 6.x',
  231. IOS_VERSION_7 = 'iOS 7.x',
  232. IOS_VERSION_8 = 'iOS 8.x',
  233. IOS_VERSION_9 = 'iOS 9.x',
  234. IOS_VERSION_10 = 'iOS 10.x',
  235. IOS_VERSION_11 = 'iOS 11.x',
  236. IOS_VERSION_12 = 'iOS 12.x',
  237. IOS_VERSION_13 = 'iOS 13.x',
  238. IOS_VERSION_14 = 'iOS 14.x',
  239. ANDROID_VERSION_1 = 'Android 1.x',
  240. ANDROID_VERSION_2 = 'Android 2.x',
  241. ANDROID_VERSION_3 = 'Android 3.x',
  242. ANDROID_VERSION_4 = 'Android 4.x',
  243. ANDROID_VERSION_5 = 'Android 5.x',
  244. ANDROID_VERSION_6 = 'Android 6.x',
  245. ANDROID_VERSION_7 = 'Android 7.x',
  246. ANDROID_VERSION_8 = 'Android 8.x',
  247. ANDROID_VERSION_9 = 'Android 9.x',
  248. ANDROID_VERSION_10 = 'Android 10.x',
  249. }
  250. /**设备价格*/
  251. export enum DevicePriceEnum {
  252. PRICE_1500_LESS = '¥ 1500 以下',
  253. PRICE_1500_2500 = '¥ 1500 ~ 2500',
  254. PRICE_2500_3500 = '¥ 2500 ~ 3500',
  255. PRICE_3500_4500 = '¥ 3500 ~ 4500',
  256. PRICE_4500_MORE = '¥ 4500 以上',
  257. }
  258. /**联网方式*/
  259. export enum NetworkEnum {
  260. WIFI = '无线网络',
  261. NET_2G = '2G 网络',
  262. NET_3G = '3G 网络',
  263. NET_4G = '4G 网络',
  264. NET_5G = '5G 网络',
  265. }
  266. /**联网方式*/
  267. export enum WechatAdBehaviorEnum {
  268. WECHAT_OFFICIAL_ACCOUNT_AD_LIKE = '曾对你的公众号广告感兴趣',
  269. WECHAT_MOMENTS_AD_LIKE = '曾对你的朋友圈广告感兴趣',
  270. // WECHAT_OFFICIAL_ACCOUNT_FOLLOWED = '已关注过你的公众号',
  271. GDT_WECHAT_OFFICIAL_ACCOUNT_FOLLOWED = '已关注过你的公众号',
  272. }
  273. /** 商品库规模 */
  274. export enum CatalogScaleType {
  275. CATALOG_SCALE_TYPE_NORMAL = '普通商品库,商品库规模不大于 100 万',
  276. CATALOG_SCALE_TYPE_HUGE = '超大商品库,商品库规模大于 100 万',
  277. }
  278. /** 商品库类型 */
  279. export enum CatalogType {
  280. CATALOG_TYPE_STANDARD = '标准商品库类型',
  281. }
  282. /** 商品库行业类型 */
  283. export enum IndustryType {
  284. INDUSTRY_TYPE_ECOMMERCE = '普通电商',
  285. INDUSTRY_TYPE_READING = '阅读行业',
  286. INDUSTRY_TYPE_EDUCATION = '教育行业',
  287. INDUSTRY_TYPE_WEDDING = '婚纱行业',
  288. INDUSTRY_TYPE_VIDEO = '视频行业',
  289. INDUSTRY_TYPE_INSURANCE = '保险行业',
  290. INDUSTRY_TYPE_LOAN = '贷款行业',
  291. INDUSTRY_TYPE_FINANCIAL = '理财行业',
  292. INDUSTRY_TYPE_BANKCARD = '银行卡行业',
  293. INDUSTRY_TYPE_SECURITIES = '证券行业',
  294. INDUSTRY_TYPE_ESTATE = '房产租售',
  295. INDUSTRY_TYPE_CARRIER = '运营商',
  296. INDUSTRY_TYPE_MERCHANTS = '招商加盟',
  297. INDUSTRY_TYPE_BUSINESS_SERVICE = '商务服务',
  298. INDUSTRY_TYPE_DECORATION_BUILDING_MATERIAL = '家居行业',
  299. INDUSTRY_TYPE_HOTEL = '旅游行业',
  300. INDUSTRY_TYPE_CAR_ONLINE_PLATFORM = '汽车线上平台',
  301. INDUSTRY_TYPE_CAR_AFTERMARKET = '汽车后市场',
  302. INDUSTRY_TYPE_CAR_TRAVEL_SERVICE = '汽车出行服务',
  303. }
  304. /**落地页类型*/
  305. export enum PageTypeEnum {
  306. PAGE_TYPE_CANVAS_WECHAT = '微信原生推广页',
  307. PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT = '微信简版原生页',
  308. PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL = '微信公众号详情页',
  309. }
  310. /**跳转落地页类型*/
  311. export enum LinkPageTypeEnum {
  312. LINK_PAGE_TYPE_CANVAS_WECHAT = '微信原生页',
  313. LINK_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL = '微信公众号详情页',
  314. LINK_PAGE_TYPE_DEFAULT = '默认落地页',
  315. LINK_PAGE_TYPE_MINI_PROGRAM_WECHAT = '微信小程序',
  316. LINK_PAGE_TYPE_NOT_USED = '不开启文字链',
  317. }
  318. /**链接名称类型*/
  319. export enum LinkPageNameTypeEnum {
  320. VIEW_DETAILS = '查看详情',
  321. GET_COUPONS = '领取优惠,选择领取优惠,需在详情页中可直接领取优惠,否则广告将会被审核驳回',
  322. MAKE_AN_APPOINTMENT = '预约活动,选择预约活动,需在详情页中体现活动预约入口,否则广告将会被审核驳回',
  323. BUY_NOW = '立即购买,当且仅当推广目标为电商时可使用',
  324. GO_SHOPPING = '去逛逛,当且仅当推广目标为电商时可使用',
  325. ENTER_MINI_PROGRAM = '进入小程序,仅能使用于投放小程序落地页',
  326. ENTER_MINI_GAME = '进入小游戏,仅能使用于投放小游戏落地页',
  327. APPLY_NOW = '立即申请',
  328. BOOK_NOW = '立即预定',
  329. RESERVATION_BUY = '预约购买',
  330. CONSULT_NOW = '立即咨询',
  331. BOOK_DRIVE = '预约试驾',
  332. ENTER_OFFICIAL_ACCOUNTS = '了解公众号',
  333. PLAY_NOW = '立即玩',
  334. OPEN_MINI_GAME = '打开游戏',
  335. DOWNLOAD_APP = '下载应用',
  336. DOWNLOAD_GAME = '下载游戏',
  337. GET_SAMPLES = '领取小样',
  338. TRY_NOW = '立即体验',
  339. GET_IT_NOW = '立即领取',
  340. BUY_ASAP = '立即抢购',
  341. DOWNLOAD_NOW = '立即下载',
  342. VIEW_APPS = '查看应用',
  343. MORE_INFO = '了解更多',
  344. GET_VOUCHERS = '领券',
  345. FOLLOW_OFFICIAL_ACCOUNT = '关注公众号',
  346. READ_NOVELS = '阅读小说',
  347. WATCH_LIVE = '观看直播',
  348. RESERVE_NOW = '立即预约',
  349. OPEN_APP = '打开应用',
  350. ALREADY_INSTALL = '已安装',
  351. RESERVE_LIVE = '预约直播',
  352. SETUP_NOW = '立即开通',
  353. SECKILL_NOW = '立即秒杀',
  354. TRY_PLAY_NOW = '立即试玩',
  355. INSTALL_NOW = '立即安装',
  356. MORE_ABOUT_OFFICIAL_ACCOUNT_CHT = '了解公眾號',
  357. FOLLOW_OFFICIAL_ACCOUNT_CHT = '關註公眾號',
  358. GET_FOR_FREE = '免费领取',
  359. CARNIVAL_618 = '618 狂欢',
  360. SURPRISE_618 = '618 惊喜',
  361. DISCOUNT_618 = '618 优惠',
  362. GO_618_VENUE = '去 618 会场',
  363. GET_618_WELFARE = '领 618 福利',
  364. CONTACT_CUSTOMER_SERVICE = '联系客服',
  365. CONTACT_BUSINESS = '联系商家',
  366. }
  367. /**人群来源*/
  368. export enum CrowdSourceEnum {
  369. ADVERTISER_OWN_DATA = '一方人群',
  370. TENCENT_DATA = '二方人群',
  371. UNKNOWN = '未知类型',
  372. }
  373. /**微信原生页视频资源状态*/
  374. export enum VideoResourceStatusEnum {
  375. VIDEO_RESOURCE_STATUS_VALID = '有效',
  376. VIDEO_RESOURCE_STATUS_PENDING = '待处理',
  377. VIDEO_RESOURCE_ERROR = '异常',
  378. }
  379. /**配置来源*/
  380. export enum SourceTypeEnum {
  381. UNKNOWN = '未知',
  382. SOURCE_TYPE_EQQ = '投放端配置',
  383. SOURCE_TYPE_CRM = '内部工具配置',
  384. SOURCE_TYPE_MP = '微信公众平台创建',
  385. }
  386. /**落地页状态*/
  387. export enum PageStatusEnum {
  388. NORMAL = '有效',
  389. DELETED = '删除',
  390. }
  391. /**原生页类型*/
  392. export enum CanvasTypeEnum {
  393. CANVAS_TYPE_VIDEO = '顶部组件是视频',
  394. CANVAS_TYPE_IMAGE = '顶部组件是图片',
  395. CANVAS_TYPE_PORTRAIT_VIDEO = '竖版视频(高 1536)',
  396. CANVAS_TYPE_PORTRAIT_VIDEO_2 = '竖版视频(高 1334)',
  397. CANVAS_TYPE_COMMON_PAGE = ' 引用外层素材原生页',
  398. }
  399. /**定向包来源*/
  400. export enum TargetingSourceTypeEnum {
  401. TARGETING_SOURCE_TYPE_CREATE = '自己创建',
  402. TARGETING_SOURCE_TYPE_SHARE = '他人分享',
  403. }
  404. /**数据版本类型*/
  405. export enum CreativeTemplateVersionTypeEnum {
  406. CREATIVE_TEMPLATE_VERSION_TYPE_UNKOWN = '未知',
  407. CREATIVE_TEMPLATE_VERSION_TYPE_OLD = '未精简前的创意模板等价于',
  408. CREATIVE_TEMPLATE_VERSION_TYPE_NEW = '精简合并后的创意模板',
  409. }
  410. /**头像跳转信息*/
  411. export enum HeadClickTypeEnum {
  412. HEAD_CLICK_TYPE_DEFAULT = '默认值(跳转公众号)',
  413. HEAD_CLICK_TYPE_CUSTOMIZED = '自定义链接(可选是否自定义头像)',
  414. HEAD_CLICK_TYPE_CELEBRITY_ACCOUNT = '明星主页(必须自定义头像)',
  415. HEAD_CLICK_TYPE_VIRTUAL_ACCOUNT = '虚拟帐户主页(不能自定义头像)',
  416. HEAD_CLICK_TYPE_LIVE_PROFILE = '视频号profile页(必须自定义头像)',
  417. HEAD_CLICK_TYPE_LIVE_EVENT = '视频号活动页(必须自定义头像)',
  418. HEAD_CLICK_TYPE_BRAND_PROGRAM = '搜一搜品牌专区(必须自定义头像)',
  419. }
  420. /**简版原生页跳转类型*/
  421. export enum SimpleCanvasSubTypeEnum {
  422. SIMPLE_CANVAS_SUB_TYPE_UNKNOWN = '未知',
  423. SIMPLE_CANVAS_SUB_TYPE_DEFAULT = '默认模板',
  424. SIMPLE_CANVAS_SUB_TYPE_URL = '自定义链接',
  425. SIMPLE_CANVAS_SUB_TYPE_SLIDE_UP = '上滑H5',
  426. SIMPLE_CANVAS_SUB_TYPE_WEB_STORE = 'webstore链接',
  427. SIMPLE_CANVAS_SUB_TYPE_CHOOSE = '选择卡片模版',
  428. }
  429. /**创意来源*/
  430. export enum SourceEnum {
  431. AD_CREATIVE_SOURCE_NORMAL = '默认',
  432. AD_CREATIVE_AUTO_DERIVE = '自动衍生创意',
  433. AD_CREATIVE_AUTO_GENERATE = '自动生成创意',
  434. }
  435. /**客户设置的状态*/
  436. export enum ConfiguredStatusEnum {
  437. AD_STATUS_NORMAL = '有效',
  438. AD_STATUS_SUSPEND = '暂停',
  439. }
  440. /**广告状态*/
  441. export enum AdStatusEnum {
  442. STATUS_UNKNOWN = '未知状态',
  443. STATUS_PENDING = '审核中',
  444. STATUS_DENIED = '审核不通过',
  445. STATUS_FROZEN = '冻结',
  446. STATUS_SUSPEND = '暂停中',
  447. STATUS_READY = '未到投放时间',
  448. STATUS_ACTIVE = '投放中',
  449. STATUS_STOP = '投放结束',
  450. STATUS_PREPARE = '准备中',
  451. STATUS_DELETED = '已删除',
  452. STATUS_ACTIVE_ACCOUNT_FROZEN = '广告被暂停(账户资金被冻结)',
  453. STATUS_ACTIVE_ACCOUNT_EMPTY = '广告被暂停(账户余额不足)',
  454. STATUS_ACTIVE_ACCOUNT_LIMIT = '广告被暂停(账户达日限额)',
  455. STATUS_ACTIVE_CAMPAIGN_LIMIT = '广告被暂停(推广计划达日限额)',
  456. STATUS_ACTIVE_CAMPAIGN_SUSPEND = '广告被暂停(推广计划暂停)',
  457. STATUS_ACTIVE_AD_LIMIT = '广告被暂停(广告达日限额)',
  458. STATUS_PART_READY = '部分待投放',
  459. STATUS_PART_ACTIVE = '部分投放中',
  460. }
  461. /**资金状态*/
  462. export enum FundStatusEnum {
  463. FUND_STATUS_NORMAL = '有效',
  464. FUND_STATUS_NOT_ENOUGH = '余额不足',
  465. FUND_STATUS_CLOSED = '资金账户已销户',
  466. FUND_STATUS_FROZEN = '资金冻结',
  467. }
  468. /**原生推广页顶部素材和广告创意素材之间的替换关系*/
  469. export enum OverrideCanvasHeadOptionEnum {
  470. OPTION_CREATIVE_OVERRIDE_CANVAS = '广告创意素材替换原生推广页顶部素材',
  471. OPTION_KEEP_DIFFERENT = '自定义广告创意素材,和原生推广页顶部素材保持两者不同,(仅支持朋友圈非常规创意形式)',
  472. }
  473. /**创意形式ID*/
  474. export const AdcreativeTemplateEnum = {
  475. '720': '横版视频',
  476. '721': '竖版视频',
  477. '722': '贴片视频',
  478. '1529': '闪屏视频',
  479. '618': '常规视频',
  480. '1708': '卡片横版视频',
  481. '711': '横版大图',
  482. '714': '横版小图',
  483. '718': '横版三小图',
  484. '727': '卡卷广告',
  485. '951': 'PC横版大图',
  486. '965': 'PC横版通栏',
  487. '712': '竖版大图',
  488. '713': '通栏大图',
  489. '910': '激励广告',
  490. '925': 'Banner图片',
  491. '311': '常规大图',
  492. '641': '常规三图',
  493. '642': '常规四图',
  494. '643': '常规六图',
  495. '1707': '卡片横版大图',
  496. };
  497. /**视频结束页类型*/
  498. export enum EndPageTypeEnum {
  499. END_PAGE_AVATAR_NICKNAME_HIGHLIGHT = '突出头像及昵称',
  500. END_PAGE_DESCRIPTION_HIGHLIGHT = '突出文案',
  501. }
  502. export enum GoalRoasEnum {
  503. GOAL_30DAY_ORDER_ROAS = '下单ROI',
  504. GOAL_1DAY_PURCHASE_ROAS = '首日付费 ROI',
  505. GOAL_1DAY_MONETIZATION_ROAS = ' 首日变现 ROI'
  506. }
  507. export enum ExpandTargeting {
  508. 'geo_location' = '地域',
  509. 'age' = '年龄',
  510. 'gender' = '性别',
  511. 'education' = '学历'
  512. }