adgroupsMarketingContent.tsx 22 KB

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  1. import { Card, Form, Select, Space, Switch, Tooltip } from "antd"
  2. import React, { useContext, useEffect, useState } from "react"
  3. import MarketingGoal from "./marketingGoal"
  4. import NewRadio from "@/pages/launchSystemV3/components/NewRadio"
  5. import { DispatchAd } from "./newCreateAd"
  6. import { GOAL_ROAS_ENUM, MARKETING_CARRIER_TYPE_ENUM, MARKETING_TARGET_TYPE_ENUM, MARKETING_TARGET_TYPE_GAME_ENUM, OPTIMIZATIONGOAL_ENUM, defaultSiteSet, marketingGoalGameList, marketingGoalList, marketingSubGoalGameList } from "../../const"
  7. import New1Radio from "@/pages/launchSystemV3/components/New1Radio"
  8. import { getOptimizationGoalPermissionsV3Api } from "@/services/adqV3/global"
  9. import { adRules } from "../../rules"
  10. import { QuestionCircleFilled } from "@ant-design/icons"
  11. import { SelectMiniProgramWechat } from "@/pages/launchSystemV3/tencenTasset/miniProgramWechat"
  12. import { SelectCorpWechat } from "@/pages/launchSystemV3/tencenTasset/corpWechat"
  13. import { SelectGameAppId } from "@/pages/launchSystemV3/tencenTasset/game"
  14. import { useRequest } from "ahooks"
  15. import { SelectApplication } from "@/pages/launchSystemV3/tencenTasset/application"
  16. /**
  17. * 营销内容
  18. * @param value 回填
  19. * @returns
  20. */
  21. const AdgroupsMarketingContent: React.FC<{ accountIdList: number[], value?: any }> = ({ accountIdList, value }) => {
  22. /****************************************/
  23. const { form, OGPParams, setOGPparams, putInType } = useContext(DispatchAd)!;
  24. const marketingGoal = Form.useWatch('marketingGoal', form);
  25. const marketingSubGoal = Form.useWatch<string>('marketingSubGoal', form);
  26. const marketingTargetType = Form.useWatch('marketingTargetType', form);
  27. const marketingCarrierType = Form.useWatch('marketingCarrierType', form);
  28. const bidMode = Form.useWatch('bidMode', form);
  29. const optimizationGoal = Form.useWatch('optimizationGoal', form);
  30. const smartBidType = Form.useWatch('smartBidType', form);
  31. const bidScene = Form.useWatch('bidScene', form);
  32. const wxGameAppId = Form.useWatch('wxGameAppId', form);
  33. const depthConversionEnabled = Form.useWatch('depthConversionEnabled', form);
  34. const deepConversionType = Form.useWatch(['deepConversionSpec', 'deepConversionType'], form);
  35. const goal = Form.useWatch(['deepConversionSpec', deepConversionType === 'DEEP_CONVERSION_BEHAVIOR' ? 'deepConversionBehaviorSpec' : 'deepConversionWorthSpec', 'goal'], form);
  36. // 推广产品
  37. const [marketingTargetTypeList, setMarketingTargetTypeList] = useState<PULLIN.DataType[]>([])
  38. const [marketingCarrierTypeList, setMarketingCarrierTypeList] = useState<PULLIN.DataType[]>([])
  39. const [rules, setRules] = useState<any>({})
  40. const [behaviorList, setBehaviorList] = useState<string[]>([])
  41. const [worthList, setWorthList] = useState<string[]>([])
  42. const [deepConversionData, setDeepConversionData] = useState<PULLIN.DataType[]>([])
  43. const [isUpdateOptimizationGoal, setIsUpdateOptimizationGoal] = useState<boolean>(false)
  44. const queryOptimizationGoalPermissions = useRequest((params) => getOptimizationGoalPermissionsV3Api(params), { manual: true, debounceInterval: 100 })
  45. /****************************************/
  46. /** 获取深度优化 出价和版位改变时查询 */
  47. const getOptimizationGoalPermissions = () => {
  48. let marketingCarrierType = OGPParams?.marketingCarrierType
  49. let bidMode = OGPParams.bidMode
  50. let siteSet = OGPParams.siteSet
  51. let automaticSiteEnabled = OGPParams.automaticSiteEnabled
  52. let marketingGoal = OGPParams.marketingGoal
  53. let marketingTargetType = OGPParams?.marketingTargetType
  54. if (marketingTargetType === 'MARKETING_TARGET_TYPE_WECHAT_OFFICIAL_ACCOUNT') {
  55. marketingCarrierType = 'MARKETING_CARRIER_TYPE_WECHAT_OFFICIAL_ACCOUNT'
  56. }
  57. if ((bidMode && siteSet && siteSet?.length > 0 && marketingGoal && marketingCarrierType && marketingTargetType) || automaticSiteEnabled) {
  58. let obj: any = { siteSet: automaticSiteEnabled ? defaultSiteSet : siteSet, marketingGoal, marketingCarrierType: marketingCarrierType, marketingTargetType, marketingSubGoal: OGPParams?.marketingSubGoal || 'MARKETING_SUB_GOAL_UNKNOWN' }
  59. if (bidMode === 'BID_MODE_OCPC' || bidMode === 'BID_MODE_OCPM') {
  60. obj.bidMode = bidMode
  61. }
  62. if (putInType === 'GAME' && marketingTargetType === 'MARKETING_TARGET_TYPE_WECHAT_MINI_GAME' && wxGameAppId) {
  63. obj.marketingCarrierDetail = {
  64. marketingCarrierId: wxGameAppId
  65. }
  66. }
  67. queryOptimizationGoalPermissions.run({ ...obj, taskType: putInType, accountIdList })
  68. }
  69. }
  70. useEffect(() => {
  71. if (OGPParams.marketingCarrierType && OGPParams.marketingTargetType) {
  72. getOptimizationGoalPermissions()
  73. }
  74. }, [OGPParams, putInType, wxGameAppId, accountIdList])
  75. // 处理深度转化优化
  76. useEffect(() => {
  77. if (optimizationGoal && queryOptimizationGoalPermissions?.data?.data) {
  78. let { deepBehaviorOptimizationGoalPermissionList, deepWorthOptimizationGoalPermissionList } = queryOptimizationGoalPermissions?.data?.data
  79. let behavior = deepBehaviorOptimizationGoalPermissionList?.find((item: { optimizationGoal: string }) => item.optimizationGoal === optimizationGoal)
  80. let worth = deepWorthOptimizationGoalPermissionList?.find((item: { optimizationGoal: string }) => item.optimizationGoal === optimizationGoal)
  81. let newBehaviorList = behavior?.deepBehaviorOptimizationGoalList || []
  82. setBehaviorList(newBehaviorList)
  83. let newWorthList = worth?.deepWorthOptimizationGoalList || []
  84. setWorthList(newWorthList)
  85. let newDeepConversionData: PULLIN.DataType[] = [];
  86. (newBehaviorList?.length > 0 && newDeepConversionData.push({ label: '优化转化行为', value: 'DEEP_CONVERSION_BEHAVIOR' }))
  87. { newWorthList?.length > 0 && newDeepConversionData.push({ label: '优化ROI', value: 'DEEP_CONVERSION_WORTH' }) }
  88. setDeepConversionData(newDeepConversionData)
  89. const inputInstance = form.getFieldValue('deepConversionSpec');
  90. let deepConversionType = newBehaviorList?.length > 0 ? 'DEEP_CONVERSION_BEHAVIOR' : newWorthList?.length > 0 ? "DEEP_CONVERSION_WORTH" : ''
  91. if (inputInstance?.deepConversionType ? inputInstance?.deepConversionType === 'DEEP_CONVERSION_BEHAVIOR' ? !newBehaviorList?.length : !newWorthList?.length : true) {
  92. form.setFieldsValue({
  93. deepConversionSpec: {
  94. deepConversionType
  95. }
  96. })
  97. }
  98. }
  99. }, [optimizationGoal, queryOptimizationGoalPermissions?.data?.data])
  100. // 选择营销目的触发
  101. useEffect(() => {
  102. let newRule: any = {}
  103. let newMarketingTargetTypeList: PULLIN.DataType[] = []
  104. if (marketingGoal) {
  105. // 根据const里数据对比选出可展示数据
  106. if (putInType === 'NOVEL') {
  107. newRule = adRules[marketingGoal]
  108. newMarketingTargetTypeList = Object.keys(MARKETING_TARGET_TYPE_ENUM).filter(key => newRule?.[key]).map(key => ({ label: MARKETING_TARGET_TYPE_ENUM[key as keyof typeof MARKETING_TARGET_TYPE_ENUM], value: key }))
  109. } else if (putInType === 'GAME') {
  110. newRule = adRules[marketingGoal][marketingSubGoal]
  111. newMarketingTargetTypeList = Object.keys(MARKETING_TARGET_TYPE_GAME_ENUM).filter(key => newRule?.[key]).map(key => ({ label: MARKETING_TARGET_TYPE_GAME_ENUM[key as keyof typeof MARKETING_TARGET_TYPE_GAME_ENUM], value: key }))
  112. }
  113. }
  114. setMarketingTargetTypeList(newMarketingTargetTypeList)
  115. setRules(newRule)
  116. }, [marketingGoal, marketingSubGoal, putInType])
  117. // 推广产品设置默认值
  118. useEffect(() => {
  119. if (!(value && Object.keys(value).length > 0) && marketingTargetTypeList && (!marketingTargetType || (marketingTargetType && !marketingTargetTypeList.some(item => item.value === marketingTargetType)))) {
  120. form.setFieldsValue({ marketingTargetType: marketingTargetTypeList?.[0]?.value })
  121. }
  122. }, [marketingTargetType, marketingTargetTypeList, OGPParams, value])
  123. // 营销载体类型
  124. useEffect(() => {
  125. let newMarketingTargetTypeListList: PULLIN.DataType[] = []
  126. // 推广产品是公众号不展示 营销载体类型
  127. if (marketingTargetType) {
  128. let marketingTargetTypeRules: string[] = rules?.[marketingTargetType]?.MARKETING_SUB_GOAL_UNKNOWN
  129. newMarketingTargetTypeListList = Object.keys(MARKETING_CARRIER_TYPE_ENUM).filter(key => marketingTargetTypeRules?.[key as keyof typeof marketingTargetTypeRules]).map(key => ({ label: MARKETING_CARRIER_TYPE_ENUM[key as keyof typeof MARKETING_CARRIER_TYPE_ENUM], value: key }))
  130. }
  131. setMarketingCarrierTypeList(newMarketingTargetTypeListList)
  132. }, [marketingTargetType, rules])
  133. // 设置营销载体默认值
  134. useEffect(() => {
  135. if (!(value && Object.keys(value).length > 0) && !marketingCarrierType || (marketingCarrierType && !marketingCarrierTypeList.some(item => item.value === marketingCarrierType))) {
  136. let newMarketingCarrierType = marketingCarrierTypeList?.[0]?.value
  137. form.setFieldsValue({ marketingCarrierType: newMarketingCarrierType })
  138. setOGPparams({ ...OGPParams, marketingTargetType, marketingCarrierType: newMarketingCarrierType })
  139. }
  140. }, [marketingCarrierType, marketingCarrierTypeList, OGPParams, value, marketingTargetType])
  141. // 切换 其他 优化目标更新
  142. useEffect(() => {
  143. let optimizationGoalPermissionList: string[] = queryOptimizationGoalPermissions?.data?.data?.optimizationGoalPermissionList
  144. if (isUpdateOptimizationGoal && optimizationGoalPermissionList?.length > 0 && !optimizationGoalPermissionList?.includes(optimizationGoal)) {
  145. if (putInType === 'NOVEL') {
  146. form.setFieldsValue({ optimizationGoal: optimizationGoalPermissionList?.includes('OPTIMIZATIONGOAL_ECOMMERCE_ORDER') ? 'OPTIMIZATIONGOAL_ECOMMERCE_ORDER' : optimizationGoalPermissionList?.includes('OPTIMIZATIONGOAL_PAGE_SCAN_CODE') ? 'OPTIMIZATIONGOAL_PAGE_SCAN_CODE' : undefined })
  147. } else if (putInType === 'GAME') {
  148. form.setFieldsValue({ optimizationGoal: (optimizationGoalPermissionList?.includes('OPTIMIZATIONGOAL_ECOMMERCE_ORDER') ? 'OPTIMIZATIONGOAL_ECOMMERCE_ORDER' : optimizationGoalPermissionList?.[0]) || undefined })
  149. }
  150. setIsUpdateOptimizationGoal(false)
  151. }
  152. }, [queryOptimizationGoalPermissions?.data?.data?.optimizationGoalPermissionList, marketingGoal, marketingTargetType, marketingCarrierType, optimizationGoal, value, isUpdateOptimizationGoal, putInType])
  153. const setIsUpdate = () => {
  154. if (bidMode === 'BID_MODE_OCPM' || bidMode === 'BID_MODE_OCPC') {
  155. setIsUpdateOptimizationGoal(true)
  156. }
  157. form.setFieldsValue({
  158. deepConversionSpec: {
  159. deepConversionType,
  160. ...(deepConversionType === 'DEEP_CONVERSION_BEHAVIOR' ? {
  161. deepConversionBehaviorSpec: {
  162. goal: undefined
  163. }
  164. } : {
  165. deepConversionWorthSpec: {
  166. goal: undefined
  167. }
  168. })
  169. }
  170. })
  171. }
  172. return <Card
  173. title={<strong style={{ fontSize: 18 }}>营销内容</strong>}
  174. className="cardResetCss"
  175. >
  176. <Form.Item name="marketingGoal" label={<strong>营销目的</strong>} rules={[{ required: true, message: '请选择营销目的!' }]} hidden={putInType === 'GAME'}>
  177. <MarketingGoal data={putInType === 'GAME' ? marketingGoalGameList : marketingGoalList} onChange={(e) => {
  178. if (e === 'MARKETING_GOAL_LEAD_RETENTION' && ['MARKETING_TARGET_TYPE_APP_ANDROID', 'MARKETING_TARGET_TYPE_APP_IOS'].includes(marketingTargetType)) {
  179. form.setFieldsValue({
  180. marketingTargetType: 'MARKETING_TARGET_TYPE_FICTION',
  181. })
  182. }
  183. setOGPparams({ ...OGPParams, marketingGoal: e as string });
  184. setIsUpdate()
  185. }} />
  186. </Form.Item>
  187. {putInType === 'GAME' && <Form.Item name="marketingSubGoal" label={<strong>营销目的</strong>} rules={[{ required: true, message: '请选择营销目的!' }]}>
  188. <MarketingGoal data={marketingSubGoalGameList} onChange={(e) => { setOGPparams({ ...OGPParams, marketingSubGoal: e as string }); setIsUpdate() }} />
  189. </Form.Item>}
  190. {marketingTargetTypeList?.length > 0 && <Form.Item name="marketingTargetType" label={<strong>推广产品</strong>} rules={[{ required: true, message: '请选择推广产品!' }]}>
  191. <NewRadio data={marketingTargetTypeList} onChange={(e) => {
  192. if (e === 'MARKETING_CARRIER_TYPE_WECHAT_OFFICIAL_ACCOUNT') { // 公众号
  193. setOGPparams({ ...OGPParams, marketingTargetType: e, marketingCarrierType: 'MARKETING_CARRIER_TYPE_WECHAT_OFFICIAL_ACCOUNT' })
  194. form.setFieldsValue({ marketingCarrierType: 'MARKETING_CARRIER_TYPE_WECHAT_OFFICIAL_ACCOUNT' })
  195. } else {
  196. setOGPparams({ ...OGPParams, marketingTargetType: e })
  197. }
  198. setIsUpdate()
  199. }} />
  200. </Form.Item>}
  201. {marketingCarrierTypeList?.length > 0 && <Form.Item name="marketingCarrierType" label={<strong>营销载体类型</strong>} rules={[{ required: true, message: '请选择营销载体类型!' }]}>
  202. <New1Radio data={marketingCarrierTypeList} onChange={(e) => { setOGPparams({ ...OGPParams, marketingCarrierType: e }); setIsUpdate() }} />
  203. </Form.Item>}
  204. {marketingTargetType === 'MARKETING_TARGET_TYPE_MINI_PROGRAM_WECHAT' ? <Form.Item name='sysWechatAppId' rules={[{ required: true, message: '请选择微信小程序' }]}>
  205. <SelectMiniProgramWechat />
  206. </Form.Item> : marketingTargetType === 'MARKETING_TARGET_TYPE_WECHAT_WORK' ? <Form.Item name='sysCorpWechatId' rules={[{ required: true, message: '请选择企业微信' }]}>
  207. <SelectCorpWechat />
  208. </Form.Item> : marketingTargetType === 'MARKETING_TARGET_TYPE_WECHAT_MINI_GAME' ? <Form.Item name='wxGameAppId' rules={[{ required: true, message: '请选择微信小游戏' }]}>
  209. <SelectGameAppId gameType="WXGAME" />
  210. </Form.Item> : null}
  211. {['MARKETING_CARRIER_TYPE_APP_ANDROID', 'MARKETING_CARRIER_TYPE_APP_IOS'].includes(marketingCarrierType) && <Form.Item name='promoteApplicationId' rules={[{ required: true, message: '请选择推广应用' }]}>
  212. <SelectApplication type={marketingCarrierType === 'MARKETING_CARRIER_TYPE_APP_ANDROID' ? 'ANDROID' : marketingCarrierType === 'MARKETING_CARRIER_TYPE_APP_IOS' ? 'IOS' : undefined} />
  213. </Form.Item>}
  214. {(bidMode === 'BID_MODE_OCPM' || bidMode === 'BID_MODE_OCPC') && <>
  215. {['MARKETING_CARRIER_TYPE_JUMP_PAGE', 'MARKETING_CARRIER_TYPE_APP_IOS', 'MARKETING_CARRIER_TYPE_APP_ANDROID', 'MARKETING_CARRIER_TYPE_APP_QUICK_APP', 'MARKETING_CARRIER_TYPE_WECHAT_MINI_GAME', 'MARKETING_CARRIER_TYPE_WECHAT_OFFICIAL_ACCOUNT'].includes(marketingCarrierType) && <Form.Item
  216. label={<Space>
  217. <strong>转化归因新链路</strong>
  218. <Tooltip title={<>
  219. <h5 style={{ color: '#FFF' }}>注意账号需要开通权限,该功能与“精准匹配归因”互斥;</h5>
  220. <p>
  221. 转化中包含你希望高效获取的行为作为优化目标,深度优化目标,以及转化数据上报和归因的方式。
  222. 我们将按照你设置的优化目标,为你尽可能找到实现转化的用户。
  223. 你可以在工具箱-转化归因模块进行转化配置。
  224. <a href="https://e.qq.com/ads/helpcenter/detail/?cid=3529&pid=3179" target="__blank">了解更多</a>
  225. </p>
  226. </>}>
  227. <QuestionCircleFilled />
  228. </Tooltip>
  229. </Space>}
  230. name='isConversion'
  231. help="注意账号需要开通权限"
  232. >
  233. <New1Radio data={[{ label: '开启', value: true }, { label: '关闭', value: false }]} />
  234. </Form.Item>}
  235. <Form.Item
  236. label={<strong>优化目标</strong>}
  237. name='optimizationGoal'
  238. rules={[{ required: true, message: '请选择优化目标' }]}
  239. help={(marketingTargetType === 'MARKETING_TARGET_TYPE_WECHAT_MINI_GAME' && !wxGameAppId) ? '请先选择微信小游戏' : undefined}
  240. validateStatus={(marketingTargetType === 'MARKETING_TARGET_TYPE_WECHAT_MINI_GAME' && !wxGameAppId) ? 'error' : undefined}
  241. >
  242. <Select
  243. style={{ width: 480 }}
  244. showSearch
  245. filterOption={(input, option) =>
  246. (option!.children as unknown as string)?.toLowerCase()?.includes(input?.toLowerCase())
  247. }
  248. disabled={(marketingTargetType === 'MARKETING_TARGET_TYPE_WECHAT_MINI_GAME' && !wxGameAppId)}
  249. allowClear
  250. placeholder='请选择'
  251. loading={queryOptimizationGoalPermissions.loading}
  252. >
  253. {queryOptimizationGoalPermissions?.data?.data?.optimizationGoalPermissionList.filter((key: string) => key !== 'UNKNOWN').map((key: string) => {
  254. return <Select.Option value={key} key={key}>{OPTIMIZATIONGOAL_ENUM[key as keyof typeof OPTIMIZATIONGOAL_ENUM]}</Select.Option>
  255. })}
  256. </Select>
  257. </Form.Item>
  258. {/* 深度优化 */}
  259. {((behaviorList?.length > 0 || worthList?.length > 0) && (marketingTargetType === 'MARKETING_TARGET_TYPE_WECHAT_MINI_GAME' ? !!wxGameAppId : true) && (putInType === 'GAME' ? bidScene !== 'BID_SCENE_NORMAL_MAX' : smartBidType !== 'SMART_BID_TYPE_SYSTEMATIC')) && <>
  260. <Form.Item label={<strong>深度转化优化</strong>} name='depthConversionEnabled' valuePropName="checked">
  261. <Switch
  262. disabled={(marketingTargetType === 'MARKETING_TARGET_TYPE_WECHAT_MINI_GAME' && !wxGameAppId)}
  263. checkedChildren="开启"
  264. unCheckedChildren="关闭"
  265. onChange={(e) => {
  266. if (e) {
  267. if (behaviorList?.length > 0) {
  268. form.setFieldsValue({
  269. deepConversionSpec: {
  270. deepConversionType: 'DEEP_CONVERSION_BEHAVIOR',
  271. }
  272. })
  273. } else if (worthList?.length > 0) {
  274. form.setFieldsValue({
  275. deepConversionSpec: {
  276. deepConversionType: 'DEEP_CONVERSION_WORTH',
  277. deepConversionWorthSpec: { roiAllocationMode: 1 }
  278. }
  279. })
  280. } else {
  281. form.setFieldsValue({
  282. deepConversionSpec: {
  283. deepConversionType: undefined,
  284. }
  285. })
  286. }
  287. }
  288. }}
  289. />
  290. </Form.Item>
  291. {depthConversionEnabled && <>
  292. <Form.Item label={<strong>深度优化类型</strong>} name={['deepConversionSpec', 'deepConversionType']} rules={[{ required: true, message: '请选择深度优化类型' }]}>
  293. <New1Radio
  294. data={deepConversionData}
  295. onChange={(e) => {
  296. form.setFieldsValue({
  297. deepConversionSpec: {
  298. deepConversionType: e,
  299. ...(e === 'DEEP_CONVERSION_WORTH' ? { deepConversionWorthSpec: { roiAllocationMode: 1 } } : {})
  300. }
  301. })
  302. }}
  303. />
  304. </Form.Item>
  305. <Form.Item label={<strong>深度优化目标</strong>} name={['deepConversionSpec', deepConversionType === 'DEEP_CONVERSION_BEHAVIOR' ? 'deepConversionBehaviorSpec' : 'deepConversionWorthSpec', 'goal']} rules={[{ required: true, message: '请选择深度优化目标' }]}>
  306. <Select style={{ width: 480 }} placeholder='请选择'>
  307. {deepConversionType === 'DEEP_CONVERSION_BEHAVIOR' ? Object.keys(OPTIMIZATIONGOAL_ENUM).filter(key => behaviorList?.includes(key)).map(key => <Select.Option value={key} key={key}>{OPTIMIZATIONGOAL_ENUM[key as keyof typeof OPTIMIZATIONGOAL_ENUM]}</Select.Option>) : deepConversionType === 'DEEP_CONVERSION_WORTH' ?
  308. Object.keys(GOAL_ROAS_ENUM).filter(key => worthList?.includes(key)).map(key => <Select.Option value={key} key={key}>{GOAL_ROAS_ENUM[key as keyof typeof GOAL_ROAS_ENUM]}</Select.Option>) : null}
  309. </Select>
  310. </Form.Item>
  311. </>}
  312. </>}
  313. </>}
  314. </Card>
  315. }
  316. export default React.memo(AdgroupsMarketingContent)