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- import WidthEllipsis from "@/components/widthEllipsis"
- import { Progress, Statistic } from "antd"
- import React from "react"
- import { PRODUCT_TYPE_ENUM } from "../../../const"
- function columns12(): { label: string, fieldSHow?: { label: string, saveField: string, defaultValue: any[], data: any[] }, data: any[], bcColor?: string }[] {
- return [
- {
- label: '广告基本信息',
- data: [
- {
- title: '广告账号', dataIndex: 'accountId', label: '广告基本信息', align: 'center', width: 80, default: 1,
- render: (a: string) => (<WidthEllipsis value={a} />)
- },
- {
- title: '业务类型', dataIndex: 'productType', label: '广告基本信息', align: 'center', width: 80, default: 2,
- render: (a: string) => (<WidthEllipsis value={PRODUCT_TYPE_ENUM[a as keyof typeof PRODUCT_TYPE_ENUM]} />)
- },
- {
- title: '应用', dataIndex: 'appName', label: '广告基本信息', align: 'center', width: 100, default: 3,
- render: (a: string) => (<WidthEllipsis value={a} />)
- },
- {
- title: '小程序ID', dataIndex: 'mpId', label: '广告基本信息', align: 'center', width: 100,
- render: (a: string, b: any) => (<WidthEllipsis isCopy value={a} />)
- },
- {
- title: '广告ID', dataIndex: 'adgroupId', label: '广告基本信息', align: 'center', width: 80, default: 4,
- render: (a: string) => (<WidthEllipsis value={a} />)
- },
- {
- title: '统计日', dataIndex: 'day', label: '广告基本信息', width: 100,
- render: (a: string) => (<WidthEllipsis value={a} />)
- },
- {
- title: '公司ID', dataIndex: 'companyId', label: '广告基本信息', width: 100,
- render: (a: string) => (<WidthEllipsis value={a} />)
- },
- {
- title: '投手', dataIndex: 'pitcherName', label: '广告基本信息', align: 'center', width: 60, default: 5,
- render: (a: string) => (<WidthEllipsis value={a} />)
- },
- {
- title: '广告名称', dataIndex: 'adgroupName', label: '广告基本信息', align: 'center', width: 120, default: 6,
- render: (a: string) => (<WidthEllipsis value={a} />)
- }
- ]
- },
- {
- label: '广告消耗信息',
- data: [
- {
- title: '消耗', dataIndex: 'cost', label: '广告消耗信息', align: 'center', width: 85, default: 7, sorter: true,
- className: 'padding_0',
- render: (a: number) => <div style={{ height: 27, position: 'relative' }}>
- <Progress
- strokeColor={{
- from: '#ff5900',
- to: '#ffd380',
- }}
- status="active"
- showInfo={false}
- percent={a ? a / 20000 * 100 : 0}
- />
- <span style={{ position: 'absolute', left: 0, top: 2, bottom: 0, right: 0, padding: '0 5px' }}><Statistic value={a || 0} valueStyle={a >= 20000 ? { color: '#000', fontWeight: 500 } : { fontWeight: 500 }} /></span>
- </div>
- },
- {
- title: '曝光量', dataIndex: 'viewCount', label: '广告消耗信息', align: 'center', width: 70, default: 8, sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '千次曝光成本', dataIndex: 'thousandDisplayPrice', label: '广告消耗信息', align: 'right', width: 65, default: 9, sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '点击量', dataIndex: 'clickCount', label: '广告消耗信息', align: 'center', width: 70, default: 10, sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '点击率', dataIndex: 'ctr', label: '广告消耗信息', align: 'center', width: 70, default: 11, sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 50 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '点击均价', dataIndex: 'cpc', label: '广告消耗信息', align: 'center', width: 65, default: 12, sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '不感兴趣点击次数', dataIndex: 'noInterestCount', label: '广告消耗信息', align: 'center', width: 65, default: 13, sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '朋友圈视频播放次数', dataIndex: 'videoPlayCount', label: '广告消耗信息', align: 'center', width: 65, default: 14, sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- ]
- },
- {
- label: '广告转化信息',
- data: [
- {
- title: '下载次数', dataIndex: 'downloadCount', label: '广告转化信息', align: 'center', width: 80, sorter: true, default: 15,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '安装次数', dataIndex: 'installCount', label: '广告转化信息', align: 'center', width: 80, sorter: true, default: 16,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '激活次数', dataIndex: 'activatedCount', label: '广告转化信息', align: 'center', width: 80, sorter: true, default: 17,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '公众号关注人数', dataIndex: 'followUv', label: '广告转化信息', align: 'center', width: 80, sorter: true, default: 18,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '公众号关注成本', dataIndex: 'followCost', label: '广告转化信息', align: 'right', width: 80, sorter: true, default: 19,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '公众号关注率', dataIndex: 'followRate', label: '广告转化信息', align: 'center', width: 80, sorter: true, default: 20,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 50 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '公众号关注次数', dataIndex: 'bizFollowCount', label: '广告转化信息', align: 'center', width: 80, sorter: true, default: 21,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '公众号关注次数成本', dataIndex: 'bizFollowCost', label: '广告转化信息', align: 'right', width: 80, sorter: true, default: 22,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '快应用添加次数', dataIndex: 'addDesktopPv', label: '广告转化信息', align: 'center', width: 80, sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '快应用添加成本', dataIndex: 'addDesktopCost', label: '广告转化信息', align: 'right', width: 80, sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '快应用添加率', dataIndex: 'addDesktopRate', label: '广告转化信息', align: 'center', width: 80, sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 50 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '加企业微信客服人数', dataIndex: 'scanFollowUserCount', label: '广告转化信息', align: 'center', width: 80, sorter: true, default: 23,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '加企业微信客服成本', dataIndex: 'scanFollowCost', label: '广告转化信息', align: 'right', width: 80, sorter: true, default: 24,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '加企业微信客服率', dataIndex: 'scanFollowRate', label: '广告转化信息', align: 'center', width: 80, sorter: true, default: 25,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 50 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- ]
- },
- {
- label: '商品转化',
- data: [
- {
- title: '首日新增下单量', dataIndex: 'firstDayOrderCount', label: '商品转化', align: 'center', width: 80, sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '首日新增下单金额', dataIndex: 'firstDayOrderAmount', label: '商品转化', align: 'right', width: 80, sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '首日新增下单ROI', dataIndex: 'firstDayOrderRoi', label: '商品转化', align: 'center', width: 80, sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 50 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '订单量', dataIndex: 'orderCount', label: '商品转化', align: 'center', width: 80, sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '订单金额', dataIndex: 'orderAmount', label: '商品转化', align: 'right', width: 80, sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '下单成本', dataIndex: 'orderCost', label: '商品转化', align: 'right', width: 80, sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '下单率', dataIndex: 'orderRate', label: '商品转化', align: 'center', width: 80, sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 50 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '下单ROI', dataIndex: 'orderRoi', label: '商品转化', align: 'center', width: 80, sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 50 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '客单价', dataIndex: 'atv', label: '商品转化', align: 'right', width: 80, sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '转化量', dataIndex: 'conversionsCount', label: '商品转化', align: 'center', width: 80, sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '转化成本', dataIndex: 'conversionsCost', label: '商品转化', align: 'right', width: 80, sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '深度转化', dataIndex: 'deepConversionsCount', label: '商品转化', align: 'center', width: 80, sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '转化率', dataIndex: 'conversionsRate', label: '商品转化', align: 'center', width: 80, sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 50 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '加粉数', dataIndex: 'addFansCount', label: '商品转化', align: 'center', width: 80, sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '加粉成本', dataIndex: 'addFansCost', label: '商品转化', align: 'right', width: 80, sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- ]
- },
- {
- label: '其他业务(平台上报指标)',
- bcColor: '#f6ffed',
- data: [
- {
- title: '激活首24小时广告变现ARPPU(平台上报)', dataIndex: 'firstDayAdPurArppuCost24hPla', label: '其他业务(平台上报指标)', width: 130, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2}/>
- },
- {
- title: '激活首24小时广告变现ROI(平台上报)', dataIndex: 'incomeRoi124hPla', label: '其他业务(平台上报指标)', width: 110, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 50 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '激活首24小时广告变现次数(平台上报)', dataIndex: 'incomePv24hPla', label: '其他业务(平台上报指标)', width: 110, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '激活首日广告变现次数(平台上报)', dataIndex: 'incomePv1dPla', label: '其他业务(平台上报指标)', width: 110, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '激活3日广告变现次数(平台上报)', dataIndex: 'adMonetizationPlaDedupActive3dPv', label: '其他业务(平台上报指标)', width: 110, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '激活7日广告变现次数(平台上报)', dataIndex: 'minigame7dIncomeCount', label: '其他业务(平台上报指标)', width: 110, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '注册3日广告变现次数(平台上报)', dataIndex: 'minigame3dIncomeCount', label: '其他业务(平台上报指标)', width: 110, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '激活首24小时广告变现金额(平台上报)', dataIndex: 'incomeVal24hPla', label: '其他业务(平台上报指标)', width: 110, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '注册首日广告变现金额(平台上报)', dataIndex: 'miniGameFirstDayAdMonetizationAmount', label: '其他业务(平台上报指标)', width: 120, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '注册7日广告变现金额(平台上报)', dataIndex: 'miniGameAdMonetizationAmountD7', label: '其他业务(平台上报指标)', width: 110, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '激活14日广告变现金额(平台上报)', dataIndex: 'miniGameAdMonetizationAmountD14', label: '其他业务(平台上报指标)', width: 110, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '广告变现金额(平台上报)', dataIndex: 'miniGameAdMonetizationAmount', label: '其他业务(平台上报指标)', width: 100, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '激活首24小时广告变现人数(平台上报)', dataIndex: 'adPayingUsers24hPla', label: '其他业务(平台上报指标)', width: 115, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '激活首日广告变现人数(平台上报)', dataIndex: 'adMonetizationPlaDedupActive1dPv', label: '其他业务(平台上报指标)', width: 110, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '激活7日变现人数(平台上报)', dataIndex: 'adMonetizationPlaDedupActive7dPv', label: '其他业务(平台上报指标)', width: 100, align: 'center', sorter: true, className: 'green2ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- }
- ]
- },
- {
- label: '其他业务(其他指标)',
- bcColor: '#fff2e8',
- data: [
- {
- title: '激活首24小时广告变现ARPPU', dataIndex: 'firstDayAdPurArppuCost24h', label: '其他业务(其他指标)', width: 100, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2}/>
- },
- {
- title: '激活首日广告变现ARPPU', dataIndex: 'firstDayAdPurArppuCost', label: '其他业务(其他指标)', width: 90, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2}/>
- },
- {
- title: '广告变现ARPPU', dataIndex: 'adMonetizationArppu', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2}/>
- },
- {
- title: '激活首24小时广告变现ROI', dataIndex: 'incomeRoi124h', label: '其他业务(其他指标)', width: 90, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '激活首日广告变现ROI', dataIndex: 'incomeRoi1', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '激活3日广告变现ROI', dataIndex: 'incomeRoi3', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '激活7日广告变现ROI', dataIndex: 'incomeRoi7', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '激活14日广告变现ROI', dataIndex: 'incomeRoi14', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '广告变现ROI', dataIndex: 'adMonetizationRoi', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '激活首日广告变现成本(人数)', dataIndex: 'adPayingCostD1', label: '其他业务(其他指标)', width: 100, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '广告变现成本', dataIndex: 'adMonetizationCost', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '激活3日广告变现次数', dataIndex: 'adMonetizationActive3dPv', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '激活7日广告变现次数', dataIndex: 'adMonetizationActive7dPv', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '广告变现次数(平台上报)', dataIndex: 'incomePvPla', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '激活首24小时广告变现金额', dataIndex: 'incomeVal24h', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '激活首日广告变现金额', dataIndex: 'incomeVal1', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '激活3日广告变现金额', dataIndex: 'incomeVal3', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '激活7日广告变现金额', dataIndex: 'incomeVal7', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '激活14日广告变现金额', dataIndex: 'incomeVal14', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '广告变现人数', dataIndex: 'appAdPayingUsers', label: '其他业务(其他指标)', width: 90, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '广告变现金额', dataIndex: 'adMonetizationAmount', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '激活首24小时广告变现人数', dataIndex: 'adPayingUsers24h', label: '其他业务(其他指标)', width: 90, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '激活首日广告变现人数', dataIndex: 'adPayingUsersD1', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '激活3日广告变现人数', dataIndex: 'adMonetizationDedupActive3dPv', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '激活7日广告变现人数', dataIndex: 'adMonetizationDedupActive7dPv', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '注册次数', dataIndex: 'regPv', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '注册人数', dataIndex: 'regDedupPv', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '注册成本', dataIndex: 'regCost', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '注册次数成本', dataIndex: 'regPvCost', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '注册率', dataIndex: 'regRate', label: '其他业务(其他指标)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '激活注册率', dataIndex: 'activateRegisterRate', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '次日留存次数', dataIndex: 'retentionCount', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '次日留存人数', dataIndex: 'miniGameRetentionD1', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '次日留存率', dataIndex: 'retentionRate', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '次日留存成本', dataIndex: 'retentionCost', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '关键页面次日留存率', dataIndex: 'appKeyPageRetentionRate', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '小游戏次日留存率', dataIndex: 'miniGameRetentionD1Rate', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '小游戏次日留存成本', dataIndex: 'miniGameRetentionD1Cost', label: '其他业务(其他指标)', width: 80, align: 'center', sorter: true, className: 'volcanoColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- }
- ]
- },
- {
- label: '小游戏(平台上报)',
- bcColor: '#f9f0ff',
- data: [
- {
- title: '小游戏注册首日广告变现ARPU(平台上报)', dataIndex: 'miniGameFirstDayAdPayingArpu', label: '小游戏(平台上报)', width: 130, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '小游戏广告变现ARPU(平台上报)', dataIndex: 'miniGameAdMonetizationArpu', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '小游戏注册首日广告变现ROI(平台上报)', dataIndex: 'miniGame1dIncomeRoi', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '小游戏注册3日广告变现ROI(平台上报)', dataIndex: 'minigame3dIncomeRoi', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '小游戏注册7日广告变现ROI(平台上报)', dataIndex: 'minigame7dIncomeRoi', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '小游戏广告变现ROI(平台上报)', dataIndex: 'miniGameAdMonetizationRoi', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '小游戏注册首日广告变现成本(平台上报)', dataIndex: 'miniGameFirstDayAdPayingCost', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '小游戏广告变现成本(平台上报)', dataIndex: 'miniGameAdMonetizationCost', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '小游戏注册3日广告变现金额(平台上报)', dataIndex: 'miniGameAdMonetizationAmountD3', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '小游戏注册首日广告变现人数(平台上报)', dataIndex: 'miniGameFirstDayAdMonetizationUsers', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '小游戏注册3日广告变现人数(平台上报)', dataIndex: 'minigame3dIncomeUv', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '小游戏注册7日广告变现人数(平台上报)', dataIndex: 'minigame7dIncomeUv', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '小游戏广告变现人数(平台上报)', dataIndex: 'miniGameAdMonetizationUsers', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '注册次数(平台上报)', dataIndex: 'regPlaPv', label: '小游戏(平台上报)', width: 90, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '注册人数(平台上报+广告主上报)', dataIndex: 'regAllDedupPv', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '注册成本(平台上报+广告主上报)', dataIndex: 'regCostPla', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '注册率(平台上报+广告主上报)', dataIndex: 'regClickRatePla', label: '小游戏(平台上报)', width: 110, align: 'center', sorter: true, className: 'purple1ColorClass',
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- ]
- },
- {
- label: 'App相关字段',
- data: [
- {
- title: '回流率', dataIndex: 'miniGameRate', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '回流次日留存人数', dataIndex: 'retentionPlaDedupPv', label: 'App相关字段', width: 80, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '回流次日留存率', dataIndex: 'retentionPlaDedupRate', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '回流人数(平台上报)', dataIndex: 'miniGameBfUv', label: 'App相关字段', width: 80, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '回流成本(平台上报)', dataIndex: 'miniGameBfCost', label: 'App相关字段', width: 80, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '广告变现人数(平台上报)', dataIndex: 'adMonetizationPlaDedupPv', label: 'App相关字段', width: 90, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '回流广告变现金额(平台上报)', dataIndex: 'miniGameBfIncomeAmount', label: 'App相关字段', width: 100, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '回流首日广告变现金额(平台上报)', dataIndex: 'miniGameBfIncomeD1Amount', label: 'App相关字段', width: 100, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '回流广告变现人数(平台上报)', dataIndex: 'adMonetizationBkPlaDedupPv', label: 'App相关字段', width: 90, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '回流广告变现ROI(平台上报)', dataIndex: 'miniGameBfIncomePlaRoi', label: 'App相关字段', width: 100, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '回流广告变现ARPU(平台上报)', dataIndex: 'miniGameBfIncomePlaArpu', label: 'App相关字段', width: 100, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '回流广告变现成本(平台上报)', dataIndex: 'adMonetizationBkPlaCost', label: 'App相关字段', width: 100, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '回流首日广告变现人数(平台上报)', dataIndex: 'adMonetizationBkPlaDedupActive1dPv', label: 'App相关字段', width: 100, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '回流首24小时广告变现金额(平台上报)', dataIndex: 'adMonetizationBkPlaActive24hAmount', label: 'App相关字段', width: 110, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '回流首24小时广告变现人数(平台上报)', dataIndex: 'adMonetizationBkPlaDedupActive24hPv', label: 'App相关字段', width: 110, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '回流首24小时广告变现ROI(平台上报)', dataIndex: 'adMonetizationBkPlaDedupActive24hRoi', label: 'App相关字段', width: 110, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '回流首24小时广告变现ARPU(平台上报)', dataIndex: 'adMonetizationBkPlaDedupActive24hArpu', label: 'App相关字段', width: 120, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '回流首24小时广告变现成本(平台上报)', dataIndex: 'adMonetizationBkPlaDedupActive24hCost', label: 'App相关字段', width: 110, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '回流3日广告变现金额(平台上报)', dataIndex: 'adMonetizationBkPlaActive3dAmount', label: 'App相关字段', width: 95, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '回流3日广告变现ROI(平台上报)', dataIndex: 'adMonetizationBkPlaActive3dRoi', label: 'App相关字段', width: 100, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '回流7日广告变现金额(平台上报)', dataIndex: 'adMonetizationBkPlaActive7dAmount', label: 'App相关字段', width: 95, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '回流7日广告变现ROI(平台上报)', dataIndex: 'adMonetizationBkPlaActive7dRoi', label: 'App相关字段', width: 100, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '回流14日广告变现金额(平台上报)', dataIndex: 'adMonetizationBkPlaActive14dAmount', label: 'App相关字段', width: 95, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '回流14日广告变现ROI(平台上报)', dataIndex: 'adMonetizationBkPlaActive14dRoi', label: 'App相关字段', width: 110, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: 'APP下载激活率', dataIndex: 'activatedRate', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: 'APP下载率', dataIndex: 'downloadRate', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: 'APP下载成本', dataIndex: 'downloadCost', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: 'APP安装率', dataIndex: 'installRate', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: 'APP安装成本', dataIndex: 'installCost', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: 'APP激活成本', dataIndex: 'activatedCost', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: 'APP点击激活率', dataIndex: 'clickActivatedRate', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '次日留存率', dataIndex: 'retentionRate', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '3日留存人数', dataIndex: 'appRetentionD3Uv', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '3日留存成本(人数)', dataIndex: 'appRetentionD3Cost', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '3日留存率(人数)', dataIndex: 'appRetentionD3Rate', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '5日留存人数', dataIndex: 'appRetentionD5Uv', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '5日留存成本(人数)', dataIndex: 'appRetentionD5Cost', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '5日留存率(人数)', dataIndex: 'appRetentionD5Rate', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- },
- {
- title: '7日留存人数', dataIndex: 'appRetentionD7Uv', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} />
- },
- {
- title: '7日留存成本(人数)', dataIndex: 'appRetentionD7Cost', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: string) => <Statistic value={a || 0} precision={2} />
- },
- {
- title: '7日留存率(人数)', dataIndex: 'appRetentionD7Rate', label: 'App相关字段', width: 70, align: 'center', sorter: true,
- render: (a: number) => <Statistic value={a ? a * 100 : 0} precision={2} valueStyle={!a ? {} : a >= 0.5 ? { color: 'red' } : { color: '#0f990f' }} suffix="%" />
- }
- ]
- }
- ]
- }
- export default columns12
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