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@@ -10,14 +10,14 @@
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|account_id|varchar|广告主账号|
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|account_id|varchar|广告主账号|
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|date|datetime|消耗日期(yyyy-MM-dd 00:00:00)|
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|date|datetime|消耗日期(yyyy-MM-dd 00:00:00)|
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|cost|int|消耗(分)|
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|cost|int|消耗(分)|
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-|view_count|int|浏览次数|
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-|valid_click_count|int|点击次数|
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-|ctr|double|点击率(浏览次数/点击次数)|
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+|view_count|int|展示数|
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+|valid_click_count|int|点击数|
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+|ctr|double|点击率(点击数/展示数)|
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|~~official_account_follow_rate~~|double|公众号关注率(关注次数/点击次数)|
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|~~official_account_follow_rate~~|double|公众号关注率(关注次数/点击次数)|
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-|~~order_amount~~|int|下单金额|
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-|~~order_roi~~|double|下单花费回报率(下单金额/消耗)|
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-|~~order_count~~|int|下单次数|
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-|~~order_rate~~|double|下单率(下单次数/人数)|
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+|~~order_amount~~|int|订单金额|
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+|~~order_roi~~|double|订单消耗回报(订单金额(元)/消耗)|
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+|~~order_count~~|int|下单数|
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+|~~order_rate~~|double|下单率(下单数/人数)|
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|~~order_unit_price~~|int|客单价(下单金额/下单人数)|
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|~~order_unit_price~~|int|客单价(下单金额/下单人数)|
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|~~web_order_cost~~|int|网页下单花费|
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|~~web_order_cost~~|int|网页下单花费|
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|~~first_day_order_amount~~|int|首日下单金额|
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|~~first_day_order_amount~~|int|首日下单金额|
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@@ -29,19 +29,19 @@
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|---|:---:|---|
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|---|:---:|---|
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|account_id|varchar||
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|account_id|varchar||
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|date|datetime||
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|date|datetime||
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-|view_count|int|浏览次数|
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-|valid_click_count|int|点击次数|
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-|ctr|double|点击率|
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-|cpc|int|点击均价|
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-|cost|int|消耗, 单位为分|
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-|web_order_count|int|网页下单次数|
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-|web_order_rate|double|网页下单率|
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-|web_order_cost|int|网页下单花费|
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-|follow_count|int|微信朋友圈关注量|
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-|order_amount|int|下单次数|
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-|order_roi|double|下单花费回报率|
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+|view_count|int|曝光量|
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+|valid_click_count|int|点击量|
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+|ctr|double|点击率(点击量/曝光量)|
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+|cpc|int|点击均价(花费/点击量)|
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+|cost|int|消耗(/分)|
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+|web_order_count|int|网页下单量|
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+|web_order_rate|double|网页下单率(网页下单量/网页点击量)|
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+|web_order_cost|int|网页下单成本(消耗/网页下单量)|
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+|follow_count|int|公众号关注量|
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+|order_amount|int|订单金额|
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+|order_roi|double|下单花费回报(订单金额/花费)|
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|platform_page_view_count|int|平台落地页浏览量|
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|platform_page_view_count|int|平台落地页浏览量|
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-|web_commodity_page_view_count|int|商品页浏览量|
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+|web_commodity_page_view_count|int|商品页浏览量(网页)|
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|from_follow_uv|int|公众号关注量|
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|from_follow_uv|int|公众号关注量|
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## daily_vx MP消耗数据表(天,每小时拉一次)
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## daily_vx MP消耗数据表(天,每小时拉一次)
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@@ -58,12 +58,11 @@
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|order_amount|int|下单金额|
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|order_amount|int|下单金额|
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|order_roi|double|下单花费回报率(下单金额/消耗)|
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|order_roi|double|下单花费回报率(下单金额/消耗)|
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|order_count|int|下单次数|
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|order_count|int|下单次数|
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-|order_rate|double|下单率(下单次数/人数)|
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-|order_unit_price|int|客单价(下单金额/下单人数)|
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+|order_rate|double|下单率(下单次数/点击次数)|
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+|order_unit_price|int|客单价(下单金额/下单次数)|
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|web_order_cost|int|网页下单金额|
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|web_order_cost|int|网页下单金额|
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-|first_day_order_amount|int|首日下单金额|
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-|first_day_order_count|int|首日下单次数|
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+|first_day_order_amount|int|首日新增下单金额(广告推广获取的用户,点击广告当日,带来的总订单金)|
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+|first_day_order_count|int|首日新增下单量(广告推广获取的用户,点击广告当日,带来的下单次数)|
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## daily_bytes 废弃的测试表
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## daily_bytes 废弃的测试表
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