data_stat_task.py 14 KB

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  1. from model.DataBaseUtils import MysqlUtils,CkUtils
  2. from model.DateUtils import DateUtils
  3. from model.log import logger
  4. log=logger()
  5. db = MysqlUtils()
  6. ck = CkUtils()
  7. dt = DateUtils()
  8. from datetime import datetime
  9. from sync_to_ck_task import dw_order_channel_cost_sync_ck
  10. def dw_daily_channel_cost(ymd):
  11. sql="""replace into dw_daily_channel_cost
  12. select dt,x.channel,pitcher,stage,platform,book,
  13. ifnull(view_count,0),ifnull(click_count,0),ifnull(follow_user,0),ifnull(cost,0)/100 as cost,
  14. ifnull(web_view_count,0) web_view_count,
  15. ifnull(platform_view_count,0) platform_view_count,
  16. ifnull(web_order_count,0) web_order_count,
  17. ifnull(type,'')
  18. from
  19. (select dt,channel,stage,pitcher,platform,book from channel_info_daily where dt='{0}' and channel!='') x
  20. left join
  21. (select channel,sum(cost) as cost,sum(view_count) as view_count,sum(valid_click_count) as click_count,sum(from_follow_uv) as follow_user,
  22. sum(web_view_count) as web_view_count,sum(platform_view_count) as platform_view_count,sum(web_order_count) as web_order_count
  23. from
  24. (select account_id,cost,view_count,valid_click_count,round(valid_click_count*official_account_follow_rate,0) as from_follow_uv,
  25. 0 as web_view_count,
  26. 0 as platform_view_count,
  27. 0 as web_order_count
  28. from daily_vx where date='{0} 00:00:00'
  29. union
  30. select account_id,cost,view_count,valid_click_count,from_follow_uv,
  31. ifnull(web_commodity_page_view_count,0) as web_view_count,
  32. ifnull(platform_page_view_count,0) as platform_view_count,
  33. ifnull(web_order_count,0) as web_order_count
  34. from daily_qq where date='{0} 00:00:00') a
  35. left join
  36. (select account_id,channel from channel_by_account_daily where dt='{0}') b on a.account_id=b.account_id group by channel)
  37. z on x.channel=z.channel
  38. left join (SELECT channel,type from channel_by_account_daily GROUP By channel,type) k on x.channel=k.channel
  39. """.format(ymd)
  40. print(sql)
  41. db.quchen_text.execute(sql)
  42. def channel_by_account_daily(ymd):
  43. """返回当天消耗账户对应的公众号表"""
  44. sql="""replace into channel_by_account_daily
  45. select '{0}' as dt,a.account_id as account_id, ifnull(ifnull(b.name,a.name),'') as channel,type from
  46. (select account_id,name,'qq' as type from advertiser_qq
  47. union
  48. select account_id,name,'vx' as type from advertiser_vx
  49. ) a
  50. left join
  51. (select b.account_id,b.name from
  52. (select min(end_time) as end_time,account_id from account_change where end_time>'{0}' GROUP BY account_id) a
  53. left join account_change b on a.end_time=b.end_time and a.account_id=b.account_id) b on a.account_id=b.account_id""".format(ymd)
  54. print(sql)
  55. db.quchen_text.execute(sql)
  56. def channel_info_daily(ymd):
  57. """获取公众号某天的期数,投手,平台,书籍
  58. @ return [[]]
  59. """
  60. # 获取现在的全量公众号信息
  61. sql="""select '{}' as dt,a.name ,ifnull(stage,''),ifnull(pitcher,''),ifnull(platform,''),ifnull(book,'') from (
  62. select name from advertiser_vx where name is not null group by name-- 公众号全量表
  63. union
  64. select name from advertiser_qq where name is not null group by name
  65. union
  66. select name from account_change group by name
  67. union
  68. select channel as name from pitcher_change group by channel
  69. union
  70. select name from platform_change group by name
  71. union
  72. select name from book_change group by name) a left join (
  73. select name,ifnull(stage,'') stage,ifnull(pitcher,'') pitcher,ifnull(platform,'') platform,ifnull(book,'') book from advertiser_qq where name is not null group by name,stage,pitcher,platform,book
  74. union
  75. select name,ifnull(stage,'') stage,ifnull(pitcher,'') pitcher,ifnull(platform,'') platform,ifnull(book,'') book from advertiser_vx where name is not null and name !=''
  76. ) b on a.name=b.name
  77. """.format(ymd)
  78. data=db.quchen_text.get_data_list(sql)
  79. pitcher_change=db.quchen_text.getData(
  80. "select b.channel as channel,pitcher from "
  81. "(select max(start_time) as start_time,channel from pitcher_change "
  82. " where start_time<='{}' GROUP BY channel) a"
  83. " left join pitcher_change b on a.start_time=b.start_time and a.channel=b.channel".format(ymd))
  84. platform_change=db.quchen_text.getData("select b.name as channel,current_platform as platform from (select max(change_date) as change_date,name from platform_change "
  85. "where change_date<='{}' GROUP BY name) a "
  86. "left join platform_change b on a.change_date=b.change_date and a.name=b.name".format(ymd))
  87. book_change=db.quchen_text.getData("select b.name as channel,book from (select max(start_time) as start_time,name from book_change "
  88. "where start_time<='{}' GROUP BY name) a "
  89. "left join book_change b on a.start_time=b.start_time and a.name=b.name".format(ymd))
  90. for i in data:
  91. for j in pitcher_change:
  92. if i[1]==j[0]:
  93. i[3]=j[1]
  94. for k in platform_change:
  95. if i[1]==k[0]:
  96. i[4]=k[1]
  97. for h in book_change:
  98. if i[1]==h[0]:
  99. i[5]=h[1]
  100. print(data)
  101. insert_sql="replace into channel_info_daily values (%s,%s,%s,%s,%s,%s) "
  102. db.quchen_text.executeMany(insert_sql,data)
  103. def ods_order(dt):
  104. sql=""" replace into ods_order
  105. select
  106. case platform when '掌中云' then DATE_FORMAT(STR_TO_DATE(order_time,'%Y-%m-%dT%H:%i:%s'),'%Y-%m-%d')
  107. when '掌读' then from_unixtime(order_time, '%Y-%m-%d')
  108. ELSE order_time end date,
  109. stage,platform,channel,channel_id,user_id,
  110. case when platform='掌中云' then DATE_FORMAT(STR_TO_DATE(order_time,'%Y-%m-%dT%H:%i:%s'),'%Y-%m-%d %H:%i:%s')
  111. when platform='掌读' then from_unixtime(order_time, '%Y-%m-%d %H:%i:%s')
  112. ELSE order_time end order_time,
  113. case when platform='掌中云' then DATE_FORMAT(STR_TO_DATE(reg_time,'%Y-%m-%dT%H:%i:%s'),'%Y-%m-%d %H:%i:%s')
  114. when platform='掌读' then from_unixtime(reg_time, '%Y-%m-%d %H:%i:%s')
  115. ELSE reg_time end reg_time,
  116. amount,from_novel,order_id from `order` where date=UNIX_TIMESTAMP('{}')
  117. """.format(dt)
  118. db.quchen_text.execute(sql)
  119. def order_account_text():
  120. db.quchen_text.execute("truncate order_account_text")
  121. with open('./wending_account_config.csv',encoding='utf-8') as f:
  122. for i in f.readlines():
  123. db.quchen_text.execute("insert into order_account_text(platform,text) values ('文鼎','{}')".format(i))
  124. def dw_daily_channel():
  125. """快照表 每日一更新 t-1"""
  126. sql="""insert into dw_daily_channel
  127. select
  128. dt,channel,pitcher,stage,platform,book,
  129. order_count,order_user,order_amount,first_order_count,first_order_user,first_order_amount,
  130. view_count,click_count,follow_user,cost,reg_order_count,reg_order_user,reg_order_amount,reg_order_amount30,
  131. web_view_count,platform_view_count,web_order_count,total_cost,total_amount,reg_order_user_again,reg_order_user7,reg_order_user30,reg_order_amount7,type
  132. from
  133. (select dt,channel, pitcher,stage,platform,book,cost,view_count,click_count,follow_user,web_view_count,platform_view_count,web_order_count,type from dw_daily_channel_cost) a
  134. left outer join
  135. (select toDate(formatDateTime(reg_time,'%Y-%m-%d')) as dt2,channel as channel2,
  136. sum(amount) as reg_order_amount,
  137. count(distinct user_id) as reg_order_user,
  138. count(1) as reg_order_count,
  139. sum(if(subtractDays(date, 30)>reg_time,0,amount)) as reg_order_amount30,
  140. count(distinct if(subtractDays(date, 7)>reg_time,'',user_id))-1 reg_order_user7,
  141. sum(if(subtractDays(date, 7)>reg_time,0,amount)) as reg_order_amount7,
  142. count(distinct if(subtractDays(date, 30)>reg_time,'',user_id))-1 reg_order_user30
  143. from order where reg_time>'2019-03-18 00:00:00' group by toDate(formatDateTime(reg_time,'%Y-%m-%d')),channel) b
  144. on dt=dt2 and channel=channel2 left outer join
  145. (select date as dt3,channel as channel3,
  146. count(1) as first_order_count,
  147. count(distinct user_id) as first_order_user,
  148. sum(amount) as first_order_amount
  149. from order where toDate(reg_time)=date group by date,channel) c
  150. on dt=dt3 and channel=channel3
  151. left outer join
  152. (select date as dt4,channel as channel4,
  153. count(1) as order_count,
  154. count(distinct user_id) as order_user,
  155. sum(amount) as order_amount
  156. from order group by date,channel) d
  157. on dt=dt4 and channel=channel4
  158. left outer join
  159. (select dt dt5,channel channel5,total_cost,total_amount from dw_channel_daily_total ) e
  160. on dt=dt5 and channel=channel5
  161. left outer join (
  162. select sum(if(user_order_count>1,1,0)) reg_order_user_again,channel channel6,toDate(reg_date) dt6 from (
  163. select formatDateTime(reg_time,'%Y-%m-%d') reg_date,channel,count(1) user_order_count
  164. from order group by formatDateTime(reg_time,'%Y-%m-%d') ,user_id,channel
  165. ) x group by reg_date,channel
  166. ) f on dt=dt6 and channel=channel6
  167. """
  168. ck.execute("truncate table dw_daily_channel")
  169. ck.execute(sql)
  170. print("ok")
  171. def dm_pitcher_daily_page_total():
  172. sql=f"""
  173. insert into dm_pitcher_daily_page_total
  174. select '{dt.get_n_days(0)}' dt,
  175. pitcher,
  176. round(cost,2),
  177. round(amount,2),
  178. round(roi,4),
  179. channel_count,
  180. on_channel_count,
  181. channel_count-on_channel_count off_channel_count,
  182. round(this_month_cost,2),
  183. round(this_month_amount,2),
  184. if(this_month_cost = 0, 0, round(this_month_amount / this_month_cost, 4)) this_month_roi,
  185. last_month_cost,
  186. last_month_amount,
  187. if(last_month_cost = 0, 0, last_month_amount / last_month_cost) last_month_roi,
  188. round(last_month_far_amount,2),
  189. follow_user,
  190. if(last_month_cost = 0, 0, last_month_far_amount / last_month_cost) last_month_far_roi
  191. from (select pitcher,
  192. sum(cost) cost,
  193. sum(order_amount) amount,
  194. sum(follow_user) follow_user,
  195. if(cost = 0, 0, round(amount / cost, 2)) roi
  196. from dw_daily_channel
  197. group by pitcher) q
  198. left outer join
  199. (select count(distinct channel) channel_count, pitcher
  200. from dw_daily_channel_cost
  201. where dt = '{dt.get_n_days(0)}'
  202. group by pitcher) w
  203. on q.pitcher = w.pitcher
  204. left outer join(
  205. select count(distinct channel) on_channel_count, pitcher
  206. from dw_daily_channel_cost
  207. where dt >= '{dt.get_n_days(-15)}'
  208. and cost > 0
  209. group by pitcher) e
  210. on q.pitcher = e.pitcher
  211. left outer join (
  212. select pitcher,
  213. sum(cost) this_month_cost
  214. from dw_daily_channel
  215. where dt >= '{dt.get_n_pre_month_first_day(0)}'
  216. group by pitcher) r
  217. on q.pitcher = r.pitcher
  218. left outer join(
  219. select pitcher,
  220. sum(cost) last_month_cost
  221. from dw_daily_channel
  222. where dt >= '{dt.get_n_pre_month_first_day(1)}'
  223. and dt < '{dt.get_n_pre_month_first_day(0)}'
  224. group by pitcher) t on q.pitcher = t.pitcher
  225. left outer join (
  226. select b.pitcher, sum(amount) last_month_far_amount
  227. from order a
  228. left outer join dw_daily_channel_cost b on a.channel = b.channel and a.date = b.dt
  229. where reg_time >= '{dt.get_n_pre_month_first_day(1)} 00:00:00' and reg_time<'{dt.get_n_pre_month_first_day(0)} 00:00:00'
  230. group by pitcher
  231. ) y on q.pitcher = y.pitcher
  232. left outer join (
  233. select b.pitcher, sum(amount) last_month_amount
  234. from order a
  235. left outer join dw_daily_channel_cost b on a.channel = b.channel and a.date = b.dt
  236. where reg_time >= '{dt.get_n_pre_month_first_day(1)} 00:00:00' and reg_time<'{dt.get_n_pre_month_first_day(0)} 00:00:00'
  237. and dt<'{dt.get_n_pre_month_first_day(0)}'
  238. group by pitcher
  239. ) p on q.pitcher=p.pitcher
  240. left outer join (
  241. select b.pitcher, sum(amount) this_month_amount
  242. from order a
  243. left outer join dw_daily_channel_cost b on a.channel = b.channel and a.date = b.dt
  244. where reg_time >= '{dt.get_n_pre_month_first_day(0)} 00:00:00'
  245. group by pitcher
  246. ) g on q.pitcher=g.pitcher
  247. having pitcher != ''"""
  248. print(sql)
  249. ck.execute(f"alter table dm_pitcher_daily_page_total drop partition '{dt.get_n_days(0)}'")
  250. ck.execute(sql)
  251. def dw_channel_daily_total(ymd):
  252. sql=f"""insert into dw_channel_daily_total
  253. select '{ymd}' dt,channel,total_cost,total_amount from
  254. (select channel,sum(cost) total_cost from dw_daily_channel_cost where dt<='{ymd}' group by channel)a
  255. left outer join
  256. (select channel,sum(amount) total_amount from order where date<='{ymd}' group by channel) b
  257. on a.channel=b.channel"""
  258. ck.execute(f"alter table dw_channel_daily_total drop partition '{ymd}'")
  259. ck.execute(sql)
  260. if __name__ == '__main__':
  261. # channel_by_account_daily('2020-12-17')
  262. # dw_daily_channel_cost('2020-12-17')
  263. # dw_order_channel_cost_sync_ck('2020-12-17')
  264. # exit(0)
  265. # ods_order('2020-12-20')
  266. # dw_daily_channel_plus()
  267. # exit()
  268. # dw_daily_channel()
  269. # exit(0)
  270. # dm_pitcher_daily_page_total()
  271. # dm_pitcher_daily_page_total()
  272. # dw_channel_daily_total('2021-01-11')
  273. dw_daily_channel_cost('2021-01-12')
  274. exit(0)
  275. # dw_daily_channel()
  276. # # exit(0)
  277. for i in dt.getDateLists('2019-03-18','2020-12-18'):
  278. print(i)
  279. channel_by_account_daily(i)
  280. # order_sync_ck(today)
  281. # # ods_order(i)
  282. # channel_info_daily(i)
  283. # dw_daily_channel_cost(i)
  284. # dw_order_channel_cost_sync_ck(i)
  285. # dw_channel_daily_total(i)