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- from model.DateUtils import DateUtils
- from model.DataBaseUtils import *
- from model.log import logger
- from model.CommonUtils import *
- du = DateUtils()
- log = logger()
- """根据公众号获取投手"""
- # def get_channel_belong_pitcher(channel):
- #
- # sql = f"select pitcher,channel from dw_daily_channel_cost where dt='{du.get_n_days(-1)}' and pitcher!='' and channel!=''"
- # data=ck.execute(sql)
- # di={}
- # for i in data:
- # di[i[1]]=i[0]
- # return di.get(channel,'')
- """根据名字获取其归属的公众号"""
- def get_channels_from_user(user):
- sql=f"""SELECT a.nick_name FROM t_mp_account a
- left join t_sys_user b on a.oper_user_id=b.user_id where b.nick_name='{user}'"""
- return tuple(MysqlUtils().zx.getOneList(sql))
- def get_pitcher_panel_channel(pitcher,channel,start,end,page,page_size,order_by,order):
- db=MysqlUtils()
- op1=f" and pitcher='{pitcher}'" if pitcher else ''
- op2=f" and channel='{channel}'" if channel else ''
- sql=f"""select channel,stage,platform,book,
- dt as date,cost,first_order_amount,
- if(cost=0,0,first_order_amount/cost) first_roi,
- first_order_user,first_order_count,
- round(if(first_order_user=0,0,cost/first_order_user),2) first_per_cost,
- view_count,click_count,follow_user,
- round(if(click_count=0,0,follow_user/click_count),4) follow_rate,
- round(if(follow_user=0,0,cost/follow_user),2) follow_per_cost,
- total_cost,
- round(if(total_cost=0,0,total_amount/total_cost),4) back_rate
- from dw_channel_daily where dt>='{start}' and dt<='{end}' {op1} {op2}
- order by {order_by} {order}
- """
- return getLimitData(db.quchen_text,sql,page,page_size)
- def get_pitcher_panel_daily(pitcher, start, end, page, page_size, order_by, order):
- db=MysqlUtils()
- op1= f" and pitcher='{pitcher}'" if pitcher else ''
- op2=f" and dt>='{start}' " if start else ''
- op3=f" and dt<='{end}' " if end else ''
- op4=f" order by {order_by} {order}" if order_by and order else ''
- sql=f"""
- select dt date,
- pitcher,cost,
- first_order_amount,
- reg_amount,
- round(if(cost=0,0,first_order_amount/cost),4) first_roi,
- amount order_amount,
- round(if(cost=0,0,reg_amount/cost),4) today_roi,
- reg_amount-cost profit
- from dw_pitcher_trend where 1=1 {op1} {op2} {op3} {op4}
- """
- print(sql)
- sumSql=f"""
- select '总计' date,sum(cost) cost,
- sum(first_order_amount) first_order_amount,sum(reg_amount) reg_amount,
- round(if(sum(cost)=0,0,sum(first_order_amount)/sum(cost)),4) first_roi,
- sum(order_amount) order_amount,
- round(if(sum(cost)=0,0,sum(reg_amount)/sum(cost)),4) today_roi,
- sum(profit) profit
- from ({sql}) b """
- print(sumSql)
- return getLimitSumData(db.dm,sql,sumSql,page,page_size)
- def get_pitcher_panel_overview(pitcher):
- db=MysqlUtils()
- op1= f" and pitcher='{pitcher}'" if pitcher else ''
- sql=f"""select pitcher,
- total_cost cost,
- total_amount amount,
- if(total_cost=0,0,total_amount/total_cost) roi,
- channel_count,
- on_channel_count,
- off_channel_count,
- this_month_cost this_month_cost,
- this_month_amount this_month_amount,
- this_month_roi this_month_roi,
- last_month_cost last_month_cost,
- last_month_amount last_month_amount,
- last_month_roi last_month_roi,
- last_month_far_amount last_month_far_amount,
- follow_user,
- last_month_far_roi last_month_far_roi
- from dm_pitcher_daily_overview a
- left join (
- select sum(cost) total_cost,sum(reg_amount) total_amount,pitcher pitcher2 from dw_pitcher_trend group by pitcher) b on pitcher=pitcher2
- where 1=1 {op1}
- """
- print(sql)
- return db.dm.getData_json(sql)
- def get_channel_overview(channel,pitcher,stage,start,end,page,page_size,order_by,order):
- db=MysqlUtils()
- if pitcher:
- op1 = f" and pitcher='{pitcher}'" if get_channels_from_user(
- pitcher).__len__() == 0 else f" and channel in {get_channels_from_user(pitcher)}"
- else:
- op1 = ''
- op2 = f" and channel='{channel}'" if channel else ''
- op3 = f" and dt>='{start}' " if start else ''
- op4 = f" and dt<='{end}' " if end else ''
- op5 = f" order by {order_by} {order}" if order_by and order else ''
- op6=f" and stage='{stage}'" if stage else ''
- sql=f"""select channel,dt date,
- view_count,click_count,
- round(if(view_count=0,0,click_count/view_count),4) click_rate,
- follow_user,
- round(if(click_count=0,0,follow_user/click_count),4) follow_rate,
- round(if(follow_user=0,0,cost/follow_user),2) follow_per_cost,
- round(if(click_count=0,0,first_order_count/click_count),4) order_rate,
- round(if(first_order_user=0,0,cost/first_order_user),2) order_per_cost,
- cost,
- first_order_count,first_order_user,
- first_order_amount,
- order_count,order_user,
- order_amount,
- order_amount-first_order_amount old_order_amount,
- round(if(first_order_user=0,0,first_order_amount/first_order_user),2) first_amount_per_user,
- round(if(follow_user=0,0,first_order_amount/follow_user),2) amount_per_follow,
- round(if(first_order_user=0,0,cost/reg_order_user),2) first_cost_per_user,
- round(if(follow_user=0,0,first_order_user/follow_user),4) new_user_order_rate,
- reg_order_amount reg_user_amount,
- round(if(cost=0,0,first_order_amount/cost),4) day_roi,
- round(reg_order_amount/cost,4) roi,
- reg_order_user_again,
- reg_order_user,
- round(if(reg_order_user=0,0,reg_order_user_again/reg_order_user),4) old_user_once_order_rate,
- pitcher,stage,book,type,
- round(cost/first_order_user,2) first_order_user_per_cost,
- round(reg_order_amount/reg_order_user,2) user_per_amount,
- round(follow_user/click_count,4) click_follow_rate,
- round(reg_order_user/follow_user,4) follow_order_rate
- from dw_channel where 1=1 {op1} {op2} {op3} {op4} {op6} {op5} """
- print(sql)
- sumsql=f"""select '总计' date,
- sum(view_count) view_count,
- sum(click_count) click_count,
- round(sum(click_count)/sum(view_count),4) click_rate,
- sum(follow_user) follow_user,
- round(sum(follow_user)/sum(click_count),4) follow_rate,
- round(sum(cost)/sum(follow_user),2) follow_per_cost,
- round(sum(first_order_count)/sum(click_count),4) order_rate,
- round(sum(cost)/sum(first_order_user),2) order_per_cost,
- sum(cost) cost,
- sum(first_order_count) first_order_count,
- sum(first_order_user) first_order_user,
- sum(first_order_amount) first_order_amount,
- sum(order_count) order_count,
- sum(order_user) order_user,
- sum(order_amount) order_amount,
- sum(old_order_amount) old_order_amount,
- round(sum(first_order_amount)/sum(first_order_user),2) first_amount_per_user,
- round(sum(first_order_amount)/sum(follow_user),2) amount_per_follow,
- round(sum(cost)/sum(first_order_user),2) first_cost_per_user,
- round(sum(first_order_user)/sum(follow_user),4) new_user_order_rate,
- sum(reg_user_amount) reg_user_amount,
- round(sum(first_order_amount)/sum(cost),4) day_roi,
- round(sum(reg_user_amount)/sum(cost),4) roi,
- round(sum(reg_order_user_again)/sum(reg_order_user),4) old_user_once_order_rate,
- round(sum(cost)/sum(first_order_user),2) first_order_user_per_cost,
- round(sum(reg_user_amount)/sum(reg_order_user),2) user_per_amount,
- round(sum(follow_user)/sum(click_count),4) click_follow_rate,
- round(sum(reg_order_user)/sum(follow_user),4) follow_order_rate
- from ({sql}) a
- """
- return getLimitSumData(db.dm,sql,sumsql,page,page_size)
- def get_channel_again_order_trend(channel,date,pitcher):
- ck = CkUtils()
- # if get_channel_belong_pitcher(channel)!=pitcher:
- # return []
- sql=f"""select toString(dt) date,
- channel,book,pitcher,stage,
- toDecimal32(cost,2),
- toDecimal32(reg_order_amount,2),
- toDecimal32(if(cost=0,0,reg_order_amount/cost),4) roi,
- follow_user new_follow,
- toDecimal32(if(follow_user=0,0,cost/follow_user),2) new_follow_per_cost,
- reg_order_count reg_count,reg_order_user reg_user,
- toDecimal32(if(reg_order_user=0,0,cost/reg_order_user),2) cost_per_user,
- toDecimal32(if(reg_order_user=0,0,reg_order_amount/reg_order_user),2) avg_order_amount,
- toDecimal32(if(reg_order_user=0,0,reg_order_user_again/reg_order_user),4) avg_again_order_rate,
- if(reg_order_user=0,0,order_count/reg_order_user) order_count
- from dw_daily_channel where channel='{channel}' and dt='{date}'
- """
- # print(sql)
- data=ck.execute(sql)
- # print(data)
- key1=['date','channel','book','pitcher','stage','cost','reg_amount','roi','new_follow','new_follow_per_cost',
- 'reg_count','reg_user','cost_per_user','avg_order_amount','avg_again_order_rate','order_count']
- json1=get_dict_list(key1,get_round(data))[0]
- # print(json1)
- # print(json1)
- sql2=f"""select
- 1 as ddf,count(1) c1,sum(if(count>1,1,0)) c2,sum(if(count>2,1,0)) c3,
- sum(if(count>3,1,0)) c4,sum(if(count>4,1,0)) c5,sum(if(count>5,1,0)) c6
- from (select count(1) count
- from order where channel='{channel}' and date='{date}'
- and formatDateTime(reg_time,'%Y-%m-%d')='{date}' group by user_id,date) a
- union all
- select
- 2 as ddf,count(1) c1,sum(if(count>1,1,0)) c2,sum(if(count>2,1,0)) c3,
- sum(if(count>3,1,0)) c4,sum(if(count>4,1,0)) c5,sum(if(count>5,1,0)) c6
- from (
- select count(1) count
- from order where channel='{channel}' and date>='{date}' and date<=addDays(toDate('{date}'),1)
- and formatDateTime(reg_time,'%Y-%m-%d')='{date}' group by user_id) a
- union all
- select
- 3 as ddf,count(1) c1,sum(if(count>1,1,0)) c2,sum(if(count>2,1,0)) c3,
- sum(if(count>3,1,0)) c4,sum(if(count>4,1,0)) c5,sum(if(count>5,1,0)) c6
- from (
- select count(1) count
- from order where channel='{channel}' and date>='{date}' and date<=addDays(toDate('{date}'),2)
- and formatDateTime(reg_time,'%Y-%m-%d')='{date}' group by user_id) a
- union all
- select
- 4 as ddf,count(1) c1,sum(if(count>1,1,0)) c2,sum(if(count>2,1,0)) c3,
- sum(if(count>3,1,0)) c4,sum(if(count>4,1,0)) c5,sum(if(count>5,1,0)) c6
- from (
- select count(1) count
- from order where channel='{channel}' and date>='{date}' and date<=addDays(toDate('{date}'),3)
- and formatDateTime(reg_time,'%Y-%m-%d')='{date}' group by user_id) a
- union all
- select
- 5 as ddf,count(1) c1,sum(if(count>1,1,0)) c2,sum(if(count>2,1,0)) c3,
- sum(if(count>3,1,0)) c4,sum(if(count>4,1,0)) c5,sum(if(count>5,1,0)) c6
- from (
- select count(1) count
- from order where channel='{channel}' and date>='{date}' and date<=addDays(toDate('{date}'),4)
- and formatDateTime(reg_time,'%Y-%m-%d')='{date}' group by user_id) a
- union all
- select
- 6 as ddf,count(1) c1,sum(if(count>1,1,0)) c2,sum(if(count>2,1,0)) c3,
- sum(if(count>3,1,0)) c4,sum(if(count>4,1,0)) c5,sum(if(count>5,1,0)) c6
- from (
- select count(1) count
- from order where channel='{channel}' and date>='{date}' and date<=addDays(toDate('{date}'),5)
- and formatDateTime(reg_time,'%Y-%m-%d')='{date}' group by user_id) a
- union all
- select
- 7 as ddf,count(1) c1,sum(if(count>1,1,0)) c2,sum(if(count>2,1,0)) c3,
- sum(if(count>3,1,0)) c4,sum(if(count>4,1,0)) c5,sum(if(count>5,1,0)) c6
- from (
- select count(1) count
- from order where channel='{channel}' and date>='{date}' and date<=addDays(toDate('{date}'),6)
- and formatDateTime(reg_time,'%Y-%m-%d')='{date}' group by user_id) a"""
- df=ck.execute(sql2)
- print(df)
- # 补全
- # xx=[i[0] for i in df]
- # for i in range(1,8):
- # if i not in xx:
- # df.append((i,0,0,0,0,0,0))
- # 排序
- import operator
- df.sort(key=operator.itemgetter(0))
- print(df)
- reg_user=json1["reg_user"]
- li=[]
- for i in range(1,6):
- print(i)
- d = {}
- d["user_order_count"] = i
- d1={}
- d1["origin"]=df[0][i]
- d1["new"]=0
- d1["move"]=df[0][i+1]
- d1["now"]=d1["origin"]+d1['new']-d1["move"]
- d1["follow_order_rate"]=round(d1["now"]/df[0][1],2) if df[0][i]!=0 else 0
- d['d1'] = d1
- d2={}
- d2["origin"] = d1["now"]
- d2["new"] = df[1][i]-df[0][i]
- d2["move"] = df[1][i+1]-df[0][i+1]
- d2["now"] = df[1][i]-df[1][i+1]
- d2["follow_order_rate"] = round(d2["now"] /df[1][1], 2) if df[1][i]!=0 else 0
- d['d2'] = d2
- d3={}
- d3["origin"] = d2["now"]
- d3["new"] = df[2][i]-df[1][i]
- d3["move"] =df[2][i+1]-df[1][i+1]
- d3["now"] = df[2][i]-df[2][i+1]
- d3["follow_order_rate"] = round(d3["now"] / df[2][1], 2) if df[2][i]!=0 else 0
- d['d3'] = d3
- d4={}
- d4["origin"] = d3["now"]
- d4["new"] = df[3][i]-df[2][i]
- d4["move"] = df[3][i+1]-df[2][i+1]
- d4["now"] = df[3][i]-df[3][i+1]
- d4["follow_order_rate"] = round(d4["now"] / df[3][1], 2) if df[3][i]!=0 else 0
- d['d4'] = d4
- d5={}
- d5["origin"] = d4["now"]
- d5["new"] = df[4][i]-df[3][i]
- d5["move"] = df[4][i+1]-df[3][i+1]
- d5["now"] = df[4][i]-df[4][i+1]
- d5["follow_order_rate"] = round(d4["now"] / df[4][1], 2) if df[3][i]!=0 else 0
- d['d5'] = d5
- d6 = {}
- d6["origin"] = d5["now"]
- d6["new"] = df[5][i]-df[4][i]
- d6["move"] = df[5][i+1]-df[4][i+1]
- d6["now"] = df[5][i]-df[5][i+1]
- d6["follow_order_rate"] = round(d6["now"] / df[5][1], 2) if df[5][i]!=0 else 0
- d['d6'] = d6
- d7 = {}
- d7["origin"] = d6["now"]
- d7["new"] = df[6][i]-df[5][i]
- d7["move"] = df[6][i+1]-df[5][i+1]
- d7["now"] = df[6][i]-df[6][i+1]
- d7["follow_order_rate"] = round(d7["now"] / df[6][1], 2) if df[6][i]!=0 else 0
- d['d7'] = d7
- li.append(d)
- print(li)
- json1['data']=li
- # print([json1])
- return [json1]
- def get_channel_active(channel,pitcher,start,end,page,page_size,order_by,order):
- db = MysqlUtils()
- if pitcher:
- op1 = f" and pitcher='{pitcher}'" if get_channels_from_user(
- pitcher).__len__() == 0 else f" and channel in {get_channels_from_user(pitcher)}"
- else:
- op1 = ''
- op2 = f" and channel='{channel}'" if channel else ''
- op3 = f" and dt>='{start}' " if start else ''
- op4 = f" and dt<='{end}' " if end else ''
- op5 = f" order by {order_by} {order}" if order_by and order else ''
- sql=f"""
- select channel,dt date,book,stage,pitcher,cost,
- reg_order_amount reg_amount,
- dc7,dc30,
- round(reg_order_amount/cost,4) roi,
- follow_user new_follow_user,
- round(cost/follow_user,2) new_follow_per_cost,
- reg_order_user order_user,
- reg_order_count order_count,
- round(cost/reg_order_user,2) order_user_per_cost,
- round(dc7/follow_user,4) day7_avg_act_rate,
- round(cost/dc7,2) day7_avg_act_per_cost,
- round(dc30/follow_user,4) day30_avg_act_rate,
- round(cost/dc30,2) day30_avg_act_cost,
- round(cost/reg_order_user,2) act_per_cost,
- concat(dc1,',',cost/dc1,',',dc1/reg_order_user) d1,
- concat(dc2-dc1,',',cost/dc2,',',(dc2-dc1)/reg_order_user) d2,
- concat(dc3-dc2,',',cost/dc3,',',(dc3-dc2)/reg_order_user) d3,
- concat(dc4-dc3,',',cost/dc4,',',(dc4-dc3)/reg_order_user) d4,
- concat(dc5-dc4,',',cost/dc5,',',(dc5-dc4)/reg_order_user) d5,
- concat(dc6-dc5,',',cost/dc6,',',(dc6-dc5)/reg_order_user) d6,
- concat(dc7-dc6,',',cost/dc7,',',(dc7-dc6)/reg_order_user) d7,
- concat(dc8-dc7,',',cost/dc8,',',(dc8-dc7)/reg_order_user) d8,
- concat(dc9-dc8,',',cost/dc9,',',(dc9-dc8)/reg_order_user) d9,
- concat(dc10-dc9,',',cost/dc10,',',(dc10-dc9)/reg_order_user) d10,
- concat(dc11-dc10,',',cost/dc11,',',(dc11-dc10)/reg_order_user) d11,
- concat(dc12-dc11,',',cost/dc12,',',(dc12-dc11)/reg_order_user) d12,
- concat(dc13-dc12,',',cost/dc13,',',(dc13-dc12)/reg_order_user) d13,
- concat(dc14-dc13,',',cost/dc14,',',(dc14-dc13)/reg_order_user) d14,
- concat(dc15-dc14,',',cost/dc15,',',(dc15-dc14)/reg_order_user) d15,
- concat(dc16-dc15,',',cost/dc16,',',(dc16-dc15)/reg_order_user) d16,
- concat(dc17-dc16,',',cost/dc17,',',(dc17-dc16)/reg_order_user) d17,
- concat(dc18-dc17,',',cost/dc18,',',(dc18-dc17)/reg_order_user) d18,
- concat(dc19-dc18,',',cost/dc19,',',(dc19-dc18)/reg_order_user) d19,
- concat(dc20-dc19,',',cost/dc20,',',(dc20-dc19)/reg_order_user) d20,
- concat(dc21-dc20,',',cost/dc21,',',(dc21-dc20)/reg_order_user) d21,
- concat(dc22-dc21,',',cost/dc22,',',(dc22-dc21)/reg_order_user) d22,
- concat(dc23-dc22,',',cost/dc23,',',(dc23-dc22)/reg_order_user) d23,
- concat(dc24-dc23,',',cost/dc24,',',(dc24-dc23)/reg_order_user) d24,
- concat(dc25-dc24,',',cost/dc25,',',(dc25-dc24)/reg_order_user) d25,
- concat(dc26-dc25,',',cost/dc26,',',(dc26-dc25)/reg_order_user) d26,
- concat(dc27-dc26,',',cost/dc27,',',(dc27-dc26)/reg_order_user) d27,
- concat(dc28-dc27,',',cost/dc28,',',(dc28-dc27)/reg_order_user) d28,
- concat(dc29-dc28,',',cost/dc29,',',(dc29-dc28)/reg_order_user) d29,
- concat(dc30-dc29,',',cost/dc30,',',(dc30-dc29)/reg_order_user) d30
- from (select * from dw_channel where cost>0 {op1} {op2} {op3} {op4}) a
- left join dw_channel_user_daily b using(dt,channel) {op5}
- """
- data,total=getLimitData(db.dm,sql,page,page_size)
- def parse(str):
- li=str.split(',')
- li[0]=round(float(li[0]),0)
- li[1]=round(float(li[1]),2)
- li[2]=round(float(li[2]),4)
- return dict(zip(['act_user', 'act_cost_per_cost', 'act_rate'],li))
- for i in data:
- for x in i:
- if x in ['d1','d2','d3','d4','d5','d6','d7','d8','d9','d10',
- 'd11','d12','d13','d14','d15','d16','d17','d18','d19','d20','d21','d22','d23','d24','d25','d26','d27','d28','d29','d30']:
- i[x]=parse(i[x]) if i[x] is not None else {}
- return data,total
- def get_channel_order_trend(channel,pitcher,start,end,page,page_size,order_by,order):
- db=MysqlUtils()
- if pitcher:
- op1 = f" and pitcher='{pitcher}'" if get_channels_from_user(
- pitcher).__len__() == 0 else f" and channel in {get_channels_from_user(pitcher)}"
- else:
- op1 = ''
- op2 = f" and channel='{channel}'" if channel else ''
- op3 = f" and dt>='{start}' " if start else ''
- op4 = f" and dt<='{end}' " if end else ''
- op5 = f" order by {order_by} {order}" if order_by and order else ''
- sql=f"""select stage,pitcher,a.channel,a.dt date,a.book,cost,
- case a.type when 'qq' then 'gdt' when 'vx' then 'mp' end type,
- node/100 require_roi,round(100/node,2) require_mult,
- round(first_order_amount*100/node-cost,2) expect_profit,
- first_order_amount first_amount,
- reg_order_amount reg_amount,
- reg_order_amount-cost profit,
- follow_user new_follow_user,
- round(reg_order_amount/cost,4) roi,
- round(first_order_amount/cost,4) first_roi,
- round(cost/follow_user,2) new_follow_per_cost,
- reg_order_user order_user,
- reg_order_count order_count,
- round(cost/reg_order_user ,2) order_user_per_cost,
- concat(da1,',',da1/cost,',', 0,',',1) d1,
- concat(da2-da1,',',da2/cost,',', (da2-da1)/cost,',',da2/da1) d2,
- concat(da3-da2,',',da3/cost,',', (da3-da2)/cost,',',da3/da1) d3,
- concat(da4-da3,',',da4/cost,',', (da4-da3)/cost,',',da4/da1) d4,
- concat(da5-da4,',',da5/cost,',', (da5-da4)/cost,',',da5/da1) d5,
- concat(da6-da5,',',da6/cost,',', (da6-da5)/cost,',',da6/da1) d6,
- concat(da7-da6,',',da7/cost,',', (da7-da6)/cost,',',da7/da1) d7,
- concat(da8-da7,',',da8/cost,',', (da8-da7)/cost,',',da8/da1) d8,
- concat(da9-da8,',',da9/cost,',', (da9-da8)/cost,',',da9/da1) d9,
- concat(da10-da9 ,',' ,da10/cost ,',', (da10-da9)/cost ,',' ,da10/da1) d10,
- concat(da11-da10 ,',' ,da11/cost ,',', (da11-da10)/cost ,',' ,da11/da1) d11,
- concat(da12-da11 ,',' ,da12/cost ,',', (da12-da11)/cost ,',' ,da12/da1) d12,
- concat(da13-da12 ,',' ,da13/cost ,',', (da13-da12)/cost ,',' ,da13/da1) d13,
- concat(da14-da13 ,',' ,da14/cost ,',', (da14-da13)/cost ,',' ,da14/da1) d14,
- concat(da15-da14 ,',' ,da15/cost ,',', (da15-da14)/cost ,',' ,da15/da1) d15,
- concat(da16-da15 ,',' ,da16/cost ,',', (da16-da15)/cost ,',' ,da16/da1) d16,
- concat(da17-da16 ,',' ,da17/cost ,',', (da17-da16)/cost ,',' ,da17/da1) d17,
- concat(da18-da17 ,',' ,da18/cost ,',', (da18-da17)/cost ,',' ,da18/da1) d18,
- concat(da19-da18 ,',' ,da19/cost ,',', (da19-da18)/cost ,',' ,da19/da1) d19,
- concat(da20-da19 ,',' ,da20/cost ,',', (da20-da19)/cost ,',' ,da20/da1) d20,
- concat(da21-da20 ,',' ,da21/cost ,',', (da21-da20)/cost ,',' ,da21/da1) d21,
- concat(da22-da21 ,',' ,da22/cost ,',', (da22-da21)/cost ,',' ,da22/da1) d22,
- concat(da23-da22 ,',' ,da23/cost ,',', (da23-da22)/cost ,',' ,da23/da1) d23,
- concat(da24-da23 ,',' ,da24/cost ,',', (da24-da23)/cost ,',' ,da24/da1) d24,
- concat(da25-da24 ,',' ,da25/cost ,',', (da25-da24)/cost ,',' ,da25/da1) d25,
- concat(da26-da25 ,',' ,da26/cost ,',', (da26-da25)/cost ,',' ,da26/da1) d26,
- concat(da27-da26 ,',' ,da27/cost ,',', (da27-da26)/cost ,',' ,da27/da1) d27,
- concat(da28-da27 ,',' ,da28/cost ,',', (da28-da27)/cost ,',' ,da28/da1) d28,
- concat(da29-da28 ,',' ,da29/cost ,',', (da29-da28)/cost ,',' ,da29/da1) d29,
- concat(da30-da29 ,',' ,da30/cost ,',', (da30-da29)/cost ,',' ,da30/da1) d30,
- concat(da31-da30 ,',' ,da31/cost ,',', (da31-da30)/cost ,',' ,da31/da1) d31,
- concat(da32-da31 ,',' ,da32/cost ,',', (da32-da31)/cost ,',' ,da32/da1) d32,
- concat(da33-da32 ,',' ,da33/cost ,',', (da33-da32)/cost ,',' ,da33/da1) d33,
- concat(da34-da33 ,',' ,da34/cost ,',', (da34-da33)/cost ,',' ,da34/da1) d34,
- concat(da35-da34 ,',' ,da35/cost ,',', (da35-da34)/cost ,',' ,da35/da1) d35,
- concat(da36-da35 ,',' ,da36/cost ,',', (da36-da35)/cost ,',' ,da36/da1) d36,
- concat(da37-da36 ,',' ,da37/cost ,',', (da37-da36)/cost ,',' ,da37/da1) d37,
- concat(da38-da37 ,',' ,da38/cost ,',', (da38-da37)/cost ,',' ,da38/da1) d38,
- concat(da39-da38 ,',' ,da39/cost ,',', (da39-da38)/cost ,',' ,da39/da1) d39,
- concat(da40-da39 ,',' ,da40/cost ,',', (da40-da39)/cost ,',' ,da40/da1) d40,
- concat(da41-da40 ,',' ,da41/cost ,',', (da41-da40)/cost ,',' ,da41/da1) d41,
- concat(da42-da41 ,',' ,da42/cost ,',', (da42-da41)/cost ,',' ,da42/da1) d42,
- concat(da43-da42 ,',' ,da43/cost ,',', (da43-da42)/cost ,',' ,da43/da1) d43,
- concat(da44-da43 ,',' ,da44/cost ,',', (da44-da43)/cost ,',' ,da44/da1) d44,
- concat(da45-da44 ,',' ,da45/cost ,',', (da45-da44)/cost ,',' ,da45/da1) d45,
- concat(da46-da45 ,',' ,da46/cost ,',', (da46-da45)/cost ,',' ,da46/da1) d46,
- concat(da47-da46 ,',' ,da47/cost ,',', (da47-da46)/cost ,',' ,da47/da1) d47,
- concat(da48-da47 ,',' ,da48/cost ,',', (da48-da47)/cost ,',' ,da48/da1) d48,
- concat(da49-da48 ,',' ,da49/cost ,',', (da49-da48)/cost ,',' ,da49/da1) d49,
- concat(da50-da49 ,',' ,da50/cost ,',', (da50-da49)/cost ,',' ,da50/da1) d50,
- concat(da51-da50 ,',' ,da51/cost ,',', (da51-da50)/cost ,',' ,da51/da1) d51,
- concat(da52-da51 ,',' ,da52/cost ,',', (da52-da51)/cost ,',' ,da52/da1) d52,
- concat(da53-da52 ,',' ,da53/cost ,',', (da53-da52)/cost ,',' ,da53/da1) d53,
- concat(da54-da53 ,',' ,da54/cost ,',', (da54-da53)/cost ,',' ,da54/da1) d54,
- concat(da55-da54 ,',' ,da55/cost ,',', (da55-da54)/cost ,',' ,da55/da1) d55,
- concat(da56-da55 ,',' ,da56/cost ,',', (da56-da55)/cost ,',' ,da56/da1) d56,
- concat(da57-da56 ,',' ,da57/cost ,',', (da57-da56)/cost ,',' ,da57/da1) d57,
- concat(da58-da57 ,',' ,da58/cost ,',', (da58-da57)/cost ,',' ,da58/da1) d58,
- concat(da59-da58 ,',' ,da59/cost ,',', (da59-da58)/cost ,',' ,da59/da1) d59,
- concat(da60-da59 ,',' ,da60/cost ,',', (da60-da59)/cost ,',' ,da60/da1) d60,
- concat(dm3-da60 ,',' ,dm3/cost ,',', (dm3-da60)/cost ,',' ,dm3/da1) m3,
- concat(dm4-dm3 ,',' ,dm4/cost ,',', (dm4-dm3)/cost ,',' ,dm4/da1) m4,
- concat(dm5-dm4 ,',' ,dm5/cost ,',', (dm5-dm4)/cost ,',' ,dm5/da1) m5
- from ( select * from dw_channel where cost+reg_order_amount>0 {op1} {op2} {op3} {op4} ) a
- left join dw_channel_amount_daily b on a.channel=b.channel and a.dt=b.dt
- left join src_book_info c on a.dt=c.dt and a.book=c.book and a.type=c.type
- {op5}
- """
- sumsql=f"""select concat(date_format(min(date),'%Y/%m/%d'),'~',date_format(max(date),'%Y/%m/%d')) date,
- sum(cost) cost,
- sum(reg_amount) reg_amount,
- sum(first_amount) first_amount,
- sum(profit) profit,
- sum(new_follow_user) new_follow_user,
- round(sum(reg_amount)/sum(cost),4) roi,
- round(sum(first_amount)/sum(cost),4) first_roi,
- round(sum(cost)/sum(new_follow_user),2) new_follow_per_cost,
- sum(order_user) order_user,
- sum(order_count) order_count,
- round(sum(cost)/sum(order_count),2) order_user_per_cost,
- round(avg(require_roi),4) require_roi,
- round(avg(require_mult),2) require_mult,
- round(sum(expect_profit),2) expect_profit
- from ({sql}) a
- """
- data,total,total_data=getLimitSumData(db.dm,sql,sumsql,page,page_size)
- def parse(str):
- li=str.split(',')
- li[0]=round(float(li[0]),2)
- li[1]=round(float(li[1]),4)
- li[2]=round(float(li[2]),4)
- li[3]=round(float(li[3]),2)
- return dict(zip(['order','roi','add','mult'],li))
- for i in data:
- for x in i:
- if x in ['d1','d2','d3','d4','d5','d6','d7','d8','d9','d10','d11','d12','d13','d14','d15','d16','d17','d18',
- 'd19','d20','d21','d22','d23','d24','d25','d26','d27','d28','d29','d30','d31','d32','d33','d34','d35','d36','d37','d38',
- 'd39','d40','d41','d42','d43','d44','d45','d46','d47','d48','d49','d50','d51','d52','d53','d54','d55','d56','d57','d58','d59',
- 'd60','m3','m4','m5']:
- i[x]=parse(i[x]) if i[x] is not None else {}
- print(data)
- return data,total,total_data
- def get_channel_summary(channel,pitcher,page,page_size,order_by,order,state,location,start,end):
- db=MysqlUtils()
- op1=f" and channel='{channel}'" if channel else ''
- if pitcher:
- op2=f" and pitcher='{pitcher}'" if get_channels_from_user(pitcher).__len__()==0 else f" and channel in {get_channels_from_user(pitcher)}"
- else:
- op2=''
- op3=f" and channel='{channel}'" if channel else ''
- op4=f" and location='{location}' " if location else ''
- op5=f" and state='{state}'" if state else ''
- op6=f" and dt>='{start}'" if start else ''
- op7=f" and dt<='{end}'" if end else ''
- sql = f"""SELECT channel,
- if(end>date_sub(now(),interval 10 day),'在投','停投') state,
- location,start,end,total_cost,total_amount,
- total_amount-total_cost profit,
- if(total_cost=0,0,round(total_amount/total_cost,4)) roi,
- follow_user,
- if(follow_user=0,0,round(total_cost/follow_user,2)) follow_per_cost,
- order_user,
- if(follow_user=0,0,round(order_user/follow_user,4)) order_tran_rate,
- if(order_user=0,0,round(total_cost/order_user,2)) order_tran_cost,
- pitcher,stage
- FROM
- (select
- channel,pitcher,stage,
- type location,
- min(if(cost>0,dt,null)) start,
- max(if(cost>0,dt,null)) end,
- sum(cost) total_cost,
- sum(reg_order_amount) total_amount,
- sum(follow_user) follow_user,
- sum(reg_order_user) order_user
- from dw_channel where 1=1 {op1} {op2} {op3} {op6} {op7} GROUP BY channel,type,pitcher,stage) a having 1=1 {op4} {op5} ORDER BY {order_by} {order}
- """
- print(sql)
- sumsql=f"""select '总计' channel,
- sum(total_cost) total_cost,
- sum(total_amount) total_amount,sum(profit) profit,
- round(sum(total_amount)/sum(total_cost),4) roi,
- sum(follow_user) follow_user,
- sum(order_user) order_user,
- round(sum(total_cost)/sum(follow_user),2) follow_per_cost,
- round(sum(order_user)/sum(follow_user),4) order_tran_rate,
- round(sum(total_cost)/sum(order_user),2) order_tran_cost
- from ({sql}) a
-
- """
- return getLimitSumData(db.dm,sql,sumsql,page,page_size)
- def get_pitcher_trend(pitcher,start=None,end=None,page=None,page_size=None,order_by=None,order=None):
- db=MysqlUtils()
- op1=f" and pitcher='{pitcher}'"
- op2 = f" and dt>='{start}' " if start else ''
- op3 = f" and dt<='{end}' " if end else ''
- op4 = f" order by {order_by} {order}" if order_by and order else ''
- sql=f"""select dt,pitcher,
- cost,
- reg_amount,
- d1 first_amount,
- round(d1/cost,4) first_roi,
- round(reg_amount/cost,4) roi,
- d7 reg_amount7,
- round(d7/cost,4) roi7,
- d30 reg_amount30,
- round(d30/cost,4) roi30,
- reg_amount-cost profit,
- inva_cost expect_profit,
- CONCAT(d1,",",0,',',round(d1/cost,4)) d1,
- CONCAT(d2-d1,",",round((d2-d1)/cost,4),',',round(d2/cost,4)) d2,
- CONCAT(d3-d2,",",round((d3-d2)/cost,4),',',round(d3/cost,4)) d3,
- CONCAT(d4-d3,",",round((d4-d3)/cost,4),',',round(d4/cost,4)) d4,
- CONCAT(d5-d4,",",round((d5-d4)/cost,4),',',round(d5/cost,4)) d5,
- CONCAT(d6-d5,",",round((d6-d5)/cost,4),',',round(d6/cost,4)) d6,
- CONCAT(d7-d6,",",round((d7-d6)/cost,4),',',round(d7/cost,4)) d7,
- CONCAT(d8-d7,",",round((d8-d7)/cost,4),',',round(d8/cost,4)) d8,
- CONCAT(d9-d8,",",round((d9-d8)/cost,4),',',round(d9/cost,4)) d9,
- CONCAT(d10-d9,",",round((d10-d9)/cost,4),',',round(d10/cost,4)) d10,
- CONCAT(d11-d10,",",round((d11-d10)/cost,4),',',round(d11/cost,4)) d11,
- CONCAT(d12-d11,",",round((d12-d11)/cost,4),',',round(d12/cost,4)) d12,
- CONCAT(d13-d12,",",round((d13-d12)/cost,4),',',round(d13/cost,4)) d13,
- CONCAT(d14-d13,",",round((d14-d13)/cost,4),',',round(d14/cost,4)) d14,
- CONCAT(d15-d14,",",round((d15-d14)/cost,4),',',round(d15/cost,4)) d15,
- CONCAT(d16-d15,",",round((d16-d15)/cost,4),',',round(d16/cost,4)) d16,
- CONCAT(d17-d16,",",round((d17-d16)/cost,4),',',round(d17/cost,4)) d17,
- CONCAT(d18-d17,",",round((d18-d17)/cost,4),',',round(d18/cost,4)) d18,
- CONCAT(d19-d18,",",round((d19-d18)/cost,4),',',round(d19/cost,4)) d19,
- CONCAT(d20-d19,",",round((d20-d19)/cost,4),',',round(d20/cost,4)) d20,
- CONCAT(d21-d20,",",round((d21-d20)/cost,4),',',round(d21/cost,4)) d21,
- CONCAT(d22-d21,",",round((d22-d21)/cost,4),',',round(d22/cost,4)) d22,
- CONCAT(d23-d22,",",round((d23-d22)/cost,4),',',round(d23/cost,4)) d23,
- CONCAT(d24-d23,",",round((d24-d23)/cost,4),',',round(d24/cost,4)) d24,
- CONCAT(d25-d24,",",round((d25-d24)/cost,4),',',round(d25/cost,4)) d25,
- CONCAT(d26-d25,",",round((d26-d25)/cost,4),',',round(d26/cost,4)) d26,
- CONCAT(d27-d26,",",round((d27-d26)/cost,4),',',round(d27/cost,4)) d27,
- CONCAT(d28-d27,",",round((d28-d27)/cost,4),',',round(d28/cost,4)) d28,
- CONCAT(d29-d28,",",round((d29-d28)/cost,4),',',round(d29/cost,4)) d29,
- CONCAT(d30-d29,",",round((d30-d29)/cost,4),',',round(d30/cost,4)) d30
- from dw_pitcher_trend where 1=1 {op1} {op2} {op3} {op4}
- """
- sumSql=f"""select concat(date_format(min(dt),'%Y/%m/%d'),'~',date_format(max(dt),'%Y/%m/%d')) dt,sum(cost) cost,
- sum(reg_amount) reg_amount,
- round(sum(first_amount)/sum(cost),4) first_roi,
- round(sum(reg_amount)/sum(cost),4) roi,
- sum(profit) profit,
- sum(first_amount) first_amount,
- round(sum(reg_amount7)/sum(cost),4) roi7,
- sum(reg_amount30) reg_amount30,
- round(sum(reg_amount30)/sum(cost),4) roi30,
- sum(expect_profit) expect_profit
- from ({sql}) a
- """
- data,total,total_data=getLimitSumData(db.dm,sql,sumSql,page,page_size)
- print(data)
- def parse(str):
- li=str.split(',')
- li[0]=round(float(li[0]),2)
- li[1]=round(float(li[1]),4)
- li[2]=round(float(li[2]),4)
- return dict(zip(['amount','add','roi'],li))
- for i in data:
- for k,v in i.items():
- if k in ['d1','d2','d3','d4','d5','d6','d7','d8','d9','d10',
- 'd11','d12','d13','d14','d15','d16','d17','d18','d19','d20','d21','d22','d23','d24','d25','d26','d27','d28','d29','d30']:
- i[k]= parse(v) if v else {}
- return data,total,total_data
- if __name__ == '__main__':
- get_pitcher_trend(pitcher="陈凯")
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